With viewers fragmenting across devices and apps, maximizing revenue for OTT services is a big challenge. The emergence of hybrid business models, blending SVOD, TVOD and AVOD, is gaining interest to maximize revenue and give viewers the ability to access content at the price point they prefer. But once you've launched multiple services, how can you ensure growth? This panel will discuss how analytics can inform the right business model, what can be done to reduce subscriber churn, and if taking a hybrid approach, how can you be sure one won't cannibalize the other. And for advertising, specifically, as the ecosystem becomes increasingly intolerant towards fraud and lack of transparency, the panel will discuss how new ad-supported OTT providers should approach their ad operations to be a part of the solution.