May 16-17, 2017 | New York Hilton Midtown

Registration

Live Webcasting

Live Webcasting is as much an art as a science and you only get one chance to get it right. Streaming Media East provides a unique opportunity to learn the tips and techniques from best in the world at broadcasting live events.

Tuesday, May 10, 2017

10:30 a.m. - 11:30 a.m.

B101 - Unique Ways To Integrate Streaming Into Corporate Communications and Training

To date, most corporate implementations of streaming media in the enterprise have focused on corporate communications and training. Now, organizations are starting to use Streaming Media in customer facing environments and in revenue generating opportunities. This will be the next breakthrough in Streaming Media in the enterprise and education. This session will present real world scenarios of how streaming media has been used to improve customer service, gain new customers, and provide additional services – often times through a combination of streaming video and real time video and audio. This can’t miss session will get you thinking about ways to take your streaming implementation to the next level.

Moderator: Andy Howard, Founder & Managing Director - Howard & Associates
Brian Patterson, Technical Director, Digital Media Designer - The Vanguard Group
Sunny Panesar, Digital Media Manager - The Vanguard Group

D101 - Case Study: How A Multi-Camera, Live-Streamed Talk Show Launched On Facebook

Learn the ins and outs of how a professionally produced, live stream, talk show reached 12 million viewers in it's first season strictly through Facebook Live and with no major network. See how the show was pitched, sold, made and how it integrated brands in unique ways for sponsorship. Attendees will hear from NBC's Al Roker who co-produces The Never Settle Show and Mario Armstrong the EP & Host.

Mario Armstrong, NBC TODAY Contributor and Creator - Never Settle Show
11:45 a.m. - 12:30 p.m.

DT102 - Discovery Track

Is H.265 All That Its Cracked Up to Be?
11:45 a.m. - 12:05 p.m.

The bandwidth savings and encoding performance of HEVC is undeniable, but how does it fit into existing workflows? This discussion will cover the pros and cons of moving to H.265, how to get the most out the new compression standard, and best practices for integrating HEVC without reinventing your workflow.

Jon Landman, VP of Sales - Teradek
Why Operational Analytics Are Vital to Support Live Streaming QoE
12:10 p.m. - 12:30 p.m.

While the price of success is high, the cost of failure is even higher. Using operational streaming analytics to monitor and support streaming media deployments is as important as—and in many cases more mission critical than—just deploying an in-player streaming analytics solution. In-player and last mile solutions focus on issues as they affect the customers, which is often too late and does little to improve customer retention and minimize churn. Operational streaming analytics alert content distributors and live streaming solution providers to delivery problems as they happen and provide immediate solution responses, before they become end user issues.

Attend this session for your chance to win: GoPro Hero 5 ($399 value)

Mitch Askenas, Business Development, North America - Touchstream
12:30 p.m. - 1:45 p.m.

DT103 - Discovery Track

Social-Media Streaming for Pro AV
12:45 p.m. - 1:05 p.m.

Social media streaming is exploding right now for businesses of all sizes. Learn about the tools needed to deliver a professional production to take advantage of the interactivity and massive subscriber base of Facebook Live, YouTube and other social services. We'll walk you through encoding setups for a budget of any size to include dedicated audio, pro HD cameras, API integration and multi-streaming.

Attend this session for your chance to win: Epiphan Webcaster social media streaming device ($299.95 value)

David Kirk, VP Marketing - Epiphan Video
Leveraging IBM Cloud Object Storage to Improve Streaming CDNs' Performance and Cost Efficiencies
1:10 p.m. - 1:30 p.m.

Today's CDN platforms are upgrading and building out infrastructure to reach increasingly larger numbers of consumers' mobile devices and SmartTVs across North America, Europe and Asia, and extending their reach to the rest of the world. IBM Cloud Object Storage can provide CDN long tail and origin storage with the advantages of its patented object storage: nearly infinite scalability, 10+ nines of reliability and availability, and the lowest total cost of ownership of any storage platform available today. This presentation will provide all stakeholders in the digital supply chain with usable information about your options for CDN storage.

Bruce Ross, Global Solutions Leader, Media & Entertainment and Service Providers - IBM Cloud Object Storage
1:45 p.m. - 2:30 p.m.

DT104 - Discovery Track

A Case Study in Maintaining High QoE in the Era of Internet DDoS Attacks
1:45 p.m. - 2:05 p.m.

The business of TV is continuously shifting toward the internet and viewers are demanding that OTT content be at their fingertips. In this multi-CDN case study, Ed will discuss how one major publisher has been working with Conviva to deliver one of the best streaming experiences available, leveraging the publisher's proprietary technology stack in concert with Conviva’s data. This solution automatically selects the best CDN based on real-time CDN throughput, cost-efficiency, and bandwidth.

Attend this session for your chance to win: Roku Premiere ($80 value)

Ed Haslam, Chief Marketing Officer - Conviva
Learn How to Build 4K and VR/360 Live Streaming Workflows in Minutes
2:10 p.m. - 2:30 p.m.

Starting from scratch, we’ll show how to do 4K live streaming in minutes. Using technologies from Wowza and others, we'll deliver live adaptive bitrate streaming, record the video for on-demand playback, and deliver the live feed with global any-screen streaming. In the remaining time, you’ll see how to leverage 4K to create an immersive VR/360 experience.

Attend this session for your chance to win: Insta360 Nano ($199 value)

James Jackson, Director of Product Marketing - Wowza Media Systems
2:45 p.m. - 3:30 p.m.

B104 - The Business Of Skinny Bundles and Consumer Choice

In recent months, Pay TV carriers and streaming providers like Hulu and YouTube have introduced "skinny bundles" in an effort to prevent cord-cutters and/or attract younger, price conscious consumers. But many of these offerings don't provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts will discuss the latest research on consumer channel priorities and pricing analysis and provide perspectives on what types of bundles consumers want to watch.

Moderator: Jonathan Hurd, Director - Altman Vilandrie & Company
Xavier Kochhar, Founder, CEO - The Video Genome Project
Magnus Svensson, Media Solution Consultant - Eyevinn Technology
Bill Rusitzky, CRO - THX
Helge Hoibraaten, CEO - Vimond

C104 - Demo: Hands-On With Streaming Devices and OTT Platforms

In this special session, Dan Rayburn presents a hands-on comparison showcasing the leading streaming devices, and OTT content platforms. Devices from Apple, Amazon, Google, Microsoft, Roku, and Sony are compared, along with every major OTT service including new live offerings from Hulu, AT&T and others. You also see a demo of the latest 4K and HDR offerings and learn how to stream content from phones and tablets and display it on your TV.

Dan Rayburn, Executive Vice President - StreamingMedia.com

D104 - Feeding An Army: How To Build A Live Video Platform For 30,000+ Concurrent Channels

Learn how Twitch accommodates a user base size larger than the population of New York City each day while maintaining service quality for all users. This presentation will go over Twitch's ABR transcoding solution and how it was built as a high-density solution to bring positive feasibility analysis results in terms of cost-density, video quality, reliability, and software architecture. With close to 10 million daily active users and an average of 106 minutes watched per person per day, you’ll learn how Twitch keeps things running smoothly.

Yueshi Shen, Principal Research Engineer - Twitch
Ivan Marcin, Senior Engineering Manager - Twitch
3:30 p.m. - 4:00 p.m.

DT106 - Discovery Track

How to Engage Members, Attract Partners and Generate Revenue: The ROI of Webcasting for Associations
3:35 p.m. - 3:55 p.m.

Learn how Ontario Hospital Association uses video to engage members, create valuable new partnerships and generate new revenue without new staff or fundraising. The non-profit reaches more than twice the number of people using webcasts than it would through face-to-face meetings and achieved a 280% ROI in less than a year.

Todd Hutchings, Director of Distance Learning, Ontario Hospital Association - Sonic Foundry
4:00 p.m. - 5:00 p.m.

DT107 - Discovery Track

The Evolution of Online Broadcasting on Social Media
4:00 p.m. - 4:20 p.m.

Streaming directly to social media has exploded. Everyone is looking to enhance their content and expand what they produce on these platforms without a large budget or production team. LiveU’s VP of Engineering, Dan Pisarski will conduct a lively presentation where he looks at the ins and outs of live streaming to social media – and how to get broadcast quality productions out of cloud-based streaming solutions. How are brands and production companies producing content and syndicating online? Which software and service offerings are available to produce everything in the cloud? How can we expect the live production to evolve further? What does the live streaming workflow look like today and how can content creators prepare for the future?

Daniel Pisarski, VP of Engineering - LiveU
Secure, Real-Time Watermark Detection For Effective Piracy Monitoring
4:25 p.m. - 4:45 p.m.

Piracy monitoring systems must evolve from sending DMCA whackamole notices to real-time watermark detection. However, pirate content originates from multiple sources using different watermarking technologies. Using new audio/video watermark detection techniques, learn how torrent and cyberlocker monitoring providers can streamline piracy monitoring workflow to curtail the supply of unauthorized content.

Attend this session for your chance to win: DWA-branded mugs

Graham Oakes, CEO, Media Science International (MSI) & Digital Watermarking Alliance Chairman of the Board - Digital Watermarking Alliance


Wednesday, May 11, 2017

10:30 a.m. - 11:30 a.m.

B201 - Establishing Parity Between Online Video and Broadcast Television

We are starting to see momentum gather for online video: cable subscribers are declining and online video consumption is increasing. But the two experiences, watching TV and watching online video, aren’t the same yet. Broadcast television generally has better quality, more consistent delivery, and improved customer service. Yet the allure of anytime, anywhere access from any device is driving consumer behavior towards OTT services like Netflix, Hulu, HBO, and more. In this panel, we’ll talk about what it might take to get parity between the traditional television experience and streaming video.

Moderator: Jason Thibeault, Executive Director - Streaming Video Alliance
Clark Pierce, SVP, TV Everywhere - FOX Sports Go
Andreas Engde, Project Manager - Viaplay
John Bishop, CTO, Media Division - Akamai
11:45 a.m. - 12:30 p.m.

DT202 - Discovery Track

Viz Story. Create Anywhere. Share Everywhere.
11:45 a.m. - 12:05 p.m.

Viz Story allows media companies to quickly create compelling video stories with full real-time, state of the art 3D graphics and easily distribute them online and to social media.

Attend this session for your chance to win: 20 Vizrt portable power chargers (approximate value $40) and 20 Vizrt water bottles (approximate value $25)

Craig Laliberte, VP Business Development - Vizrt
Interactive Live Streaming with Ultra-Low-Latency Are on the Rise: How to Reach Your Audience on Any Platform
12:10 p.m. - 12:30 p.m.

How can I build an end-to-end interactive live streaming solution that is lightweight, cost-effective, easy to scale and robust? Creating low latency, live streaming applications for apps and plugin-free HTML5 is hard. Learn how to combine WebRTC, RTMP and low-latency HLS with nanoStream’s H5Live player to create your own ultra-low latency interactive solution for encoding, streaming and playback. Join our session to get a complete picture!

Attend this session for your chance to win: Free setup and usage of nanoStream hosted server on your own private instance or free consulting and testing of nanoStream Cloud for one month including WebRTC+H5Live.

Oliver Lietz, CEO - nanocosmos
12:30 p.m. - 1:45 p.m.

DT203 - Discovery Track

The 5 Myths of Cloud-Based Encoding
12:45 p.m. - 1:05 p.m.

The volume of content being brought online coupled with the increase in video processing to serve device-based consumption will far outpace content companies’ managed workflow growth, creating a need to expand encoding and streaming workflow capacity. Bitmovin will discuss this challenge, its hybrid cloud workflow and common myths regarding cloud-based encoding solutions.

Attend this session for your chance to win: Nintendo Switch, $299 value

Sean Longworth, CRO - Bitmovin
Can’t We Do Better Than TCP? Streaming High-Quality Live Content With RTMP, HLS, or DASH Over Aspera FASPStream
1:10 p.m. - 1:30 p.m.

Successfully stream high-quality near-live content over the Internet can quickly become a near impossible task. Bad network conditions, latency and distance are known to dramatically impair video streaming. Various products and services have been introduced, such as forward error correction over UDP, peer-to-peer distribution and CDNs. However, none provide the same universal quality and "zero-delay" transmission needed for a great experience. Aspera FASPStream is the first open video transport solution capable of live streaming high-quality video globally over commodity Internet networks with low buffering and negligible start-up time. This session will outline how to integrate the Aspera fasp.io software suite with standard RTMP, HLS and DASH workflows on browser, desktop, mobile and set-top box platforms.

Mike Flathers, Chief Technologist - Aspera, an IBM Company

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