Formats, Protocols & Standards
With almost no standards when it comes to video formats, protocols and platforms, making bets on how it will all play out is challenging. Learn the reality of what you can expect when it comes to HEVC, 4K, MPEG-DASH and HLS.
Tuesday, May 10, 2017
11:45 a.m. - 12:30 p.m.
C102 - Increasing Viewership and Video Revenue with Syndication & Social
Social networks have experienced an explosion in video consumption. As a result, they have become increasingly more important to publishers and content owners for discoverability, audience reach and monetization. In this session you will hear about the landscape for video across social platforms and how to take advantage of the opportunities at scale. Learn about how content owners can delight audiences and generate revenue while maintaining brand visibility on social, and the importance of viewing metrics in social distribution during this interactive discussion.Programming in UHD has gone up tenfold, although only a relatively Platforms small amount is still available. More media enterprises are coming online with UHD broadcasts, and standards have arrived to a certain degree, with initial support for content and devices. But we are still far from pervasive UHD-ready facilities and end-to-end workflows. This session cuts through the hype to look at what realistically can be accomplished in UHD today and experiences thus far in deploying UHD. The panelists also will cast an eye to the future, with discussion around topics such as live UHD event production and streaming and the potential for high dynamic range (HDR).
D102 - Media Processing Workflow For OTT Delivery: Software Versus Hardware Platforms
While traditional media delivery is mainly driven by hardware platforms, OTT delivery solutions rely a lot on software processing from ingest, to transcoding and playback especially with the migration of the whole media processing chain to software-dominated cloud compute services. This presentation will go through the pros and cons of software and hardware processing solutions. It will also discuss recommended processing components to build an OTT platform especially with the convergence between OTT and broadcast applications.
1:45 p.m. - 2:30 p.m.
C103 - Implementing Methods For Reducing Video Bitrates While Retaining Quality
This session will provide practical methods for reducing bitrate and retaining the full video quality. Hear how streaming service providers and multi-service operators are applying these techniques to reduce network traffic, improve quality of service, and meet today's consumer video quality expectations for 4k, and other advanced video services.
, VP, Technology & Chief Architect - Fandango
2:45 p.m. - 3:30 p.m.
A104 - How To: Getting Started with VR/360
Virtual Reality (VR) and 360-degree are emerging as two of the most innovative live streaming trends, powering events such as sporting events, concerts, corporate meetings, education, medicine, military applications, and many other areas. In this interactive session, you’ll get to try live demos and get more familiar with the technology as we walk through some common 360-degree live streaming workflows, including the Lollapalooza Berlin 2015 music festival that allowed virtual attendees to attend the live concert series and be immersed with the band on stage. Most VR technologies use industry-standard streaming protocols that can be implemented with common streaming servers and platforms. We’ll show a few examples of fresh on the market 360-degree camera examples, and also review how playback is achieved using common player apps.
B104 - The Business Of Skinny Bundles and Consumer Choice
In recent months, Pay TV carriers and streaming providers like Hulu and YouTube have introduced "skinny bundles" in an effort to prevent cord-cutters and/or attract younger, price conscious consumers. But many of these offerings don't provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts will discuss the latest research on consumer channel priorities and pricing analysis and provide perspectives on what types of bundles consumers want to watch.VR and 360 video are one of the major topics in the industry and this panel aims to ask how important this new form of content really is and how easy or hard it is to provide this content to viewers today. What are the technologies and standards to use today to stream 360/ VR content? What technologies need to be used for web, mobile web, apps, TV sets, etc., and can the industry provide the necessary quality to satisfy customers?
4:00 p.m. - 5:00 p.m.
Wednesday, May 11, 2017
11:45 a.m. - 12:30 p.m.
C202 - Monetizing The Local Live Video Opportunity
From innovative apps that can be powered by an iPhone to increasingly high-quality rigs that make local video look like it was shot by a pro, we are on the precipice of an explosion of compelling video that will be streamed live, by people in communities everywhere. In particular, media companies are well-positioned to capitalize on this emerging opportunity, leveraging video that spans sports and community events, to school board, local municipal planning meetings and beyond. The session will explore specific local content monetization opportunities, partner opportunities and strategies to begin pursuing them today.
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