Yahoo Announces Men's Slate of Shows at NewFront Presentation
Katie Couric, Michael Ian Black, Ken Marino join Yahoo execs to lure advertisers and partners.
Video has had a transformative effect on Yahoo, which has gone from being a search engine steamrolled by Google to America's second most-visited video site (according to comScore). At Wednesday's Yahoo Digital NewFront presentation in New York City, Yahoo executives announced that the company would soon launch an entire slate of shows aimed at men, as well as other new titles.
Celebrities are frequent visitors to the newfront stages, and Yahoo didn't disappoint. Katie Couric showed up early in the presentation to interrupt Ross Levinsohn, Yahoo's executive vice president of global media, with a dismissive "Blah blah blah blah," before asking him "What the hell is Yahoo?"
Couric was also there to promote "Katie's Take," an online show that will debut on May 1, and will see her exploring health, nutrition, parenting, and wellness topics.
One of the presentation's highlights was a visit by Michael Ian Black and Ken Marino, who gave a taste of "Burning Love," a reality show parody that will debut this spring.
Yahoo already has a slate of programs aimed at women, and in the presentation speakers announced that they would renew five shows for a second season and launch three news ones: "Style Studio with Rebecca Minkoff," "The Yo Show" with Michael Yo, and a new version of "In the Dressing Room with Cat Deeley." New women's shows will air this spring.
A men's slate of six programs will soon join the women's slate. Men's shows will include a talk show hosted by Jeff Goldblum, and shows that focus on stunts, sports, style, superfans, and explosions. The men's programming should arrive in June and July.
Yahoo also announced "Dancing with Myself," an '80s jukebox comedy from the creators of the Broadway musical Rock of Ages, and gave glimpses at the previously announced "Electric City" (from Tom Hanks) and "Cybergeddon" (from Anthony Zuiker).
"This is a bit of a watershed moment," Levinsohn told the audience of advertising and marketing executives. We've had one shift, where people began watching video programming online. Now it's time for the next shift, he said: the dollars.
Or, as Mike O'Brien, star of Yahoo's "7 Minutes in Heaven," said while rapping a Yahoo-centric parody of "Empire State of Mind: "Potential Yahoo advertisers: sign!"
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