Gooru Launches in the U.S. Offering Easy Streaming, Monetization
The white label platform wants to help education, media, and enterprise customers share and profit from their live events.
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After finding success in Spain, where it launched in 2014 as Wouzee, Gooru is coming to the United States. This streaming service lets companies deliver live events to viewers and then compile those recordings into an on-demand library. It's a white label service, so companies are able to fully brand the experience. Thanks to the company's agreements with LiveRail and YuMe, customers can monetize their videos with ads.
“The way that videos are typically monetized often comes with limitations to accessibility, look-and-feel, video length, availability, quality, advertising, etc," says Marcial Cuquerella, CEO and co-founder of Gooru. "We eliminate these limitations by allowing companies to customize and own their video sharing experiences.”
Gooru is going after three markets: education, media, and enterprise. The cloud-based software-as-a-service product can be used internally and externally, delivering lectures, training, special events, or anything else. The company counts Yale, Banco Santander, and Diario Las Américas as customers.
The Gooru platform combines a mobile app, HTML5 video, and cloud-based management. There are no limits on video quality, the company says, and any number of authorized users can access a paid account. Gooru provides an API that works with many content management systems.
The company web page is slight on information, such as pricing and how exactly customers should get started with Gooru, so anyone interested should contact them for more.
Low-priced streaming specialist reaches out to larger companies with custom branding solution.
Thanks to MCN Suite, a detailed analytics platform for video creators, smaller MCNs can provide the same services as the bigger players.