Time and Scout Build Excitement for College Football Recruiting
A collaboration between Sports Illustrated and Scout will create live and on-demand online video leading up to February's National Signing Day.
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College football recruiting is about to become a major online event, if Time Inc.'s Sports Illustrated Group and Scout Media are successful. The two companies are joining to create a series of live and on-demand videos building excitement around college football's National Signing Day.
Throughout this month, Sports Illustrated and Scout will create hundreds of hours of live an on-demand programming featuring college football experts from both properties. Sports Illustrated will supply college football journalists and Scout will offer its recruiting experts. Fans will be able to watch analysis of players, teams, and conferences, as well as in-depth features, breaking reports, and interviews with top prospects. Programming will be available on a variety of sites, including SI.com, Scout.com, and CampusRush.com, a new college football site created by Sports Illustrated.
The programming will build to a live preview event on February 2nd and then 10 hours of live video on February 3rd, which is National Signing Day.
“Building on the momentum of the recent launch of Campus Rush, SI is doubling down on all things college football,” says SI Digital general manager Patty Hirsch. “We are excited about this new collaboration with Scout as it represents the perfect opportunity to dive even deeper into the recruitment process and to deliver hours of high-quality digital content to both of our diverse audiences in a fresh way.”
Sports Illustrated isn't new to collaboration, as it recently worked with Wired to create a multi-part, multi-platform series about football innovation.
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