Zeebox to Launch Second-Screen Synched Ad Platform
Zeebox will let advertisers create second-screen ads synched to broadcast content, but first it needed to make a search engine for live TV.
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Zeebox, the second screen app which is being widely deployed in the U.S. by NBC Universal, FOX, and HBO, will launch a synched ad platform in January, allowing marketers the ability to serve ads into the Zeebox app which are associated, in real-time, with the commercials on the television, says Anthony Rose, co-founder and CTO of the London-based company.
The make this happen, Zeebox has created a sort of "Google search engine equivalent but for live television," he explains in this interview with Beet.TV.
Rose is the former head of media technology at the BBC, where he spearheaded the development of the iPlayer. Wired magazine declared him "The man who saved the BBC."
We spoke with him earlier this week in New York City at the TV of Tomorrow conference. This video is one in a series of leadership interviews with digital innovators presented by FreeWheel.
Scroll down to view the full video interview (used courtesy of Beet.TV)
App provides a unified second-screen experience for hundreds of shows; includes in-depth info, social networking, and shopping.
One-day connected TV and second screen conference hits New York City, bringing a look at tomorrow's viewing.
Recommendations let Zeebox users on any platform discover relevant content quickly, without a lot of scrolling.
Formerly known as GetGlue, TVtag offered second-screen activities for viewers, but couldn't build enough of a base.