With Original Content, Yahoo Is Becoming a Video Platform
Once known solely for search, Yahoo is responsible for some of the web's biggest shows and is becoming a major online video destination.
While Yahoo is committed to creating original programming, it will become more of a “platform” for content from sources including major broadcasters and by user generated content surfaced via Flickr and Tumblr, Yahoo CEO Marissa Mayer said in Tuesday’s earnings call.
Last month in Cannes, Beet.tv interviewed Yahoo video chief Erin McPherson who outlined the changing the landscape of Yahoo’s video efforts. We have republished that video today.
Scroll down for the video, used with permission of Beet.tv.
The search giant continues its winning online video ways with Hollywood talent and television partnerships.
Partnering with Live Nation, Yahoo will stream one live concert every day for a year, and will offer 1,200 live song recordings on-demand.