Nando Media Adds Music Service

News site Nando (http://www.nando.com) said that it has added streaming audio to its site through a relationship with media provider Everstream ( http://www.everstream.com).

Nando has added "Nando Beat", a streaming music service that plays current hits as well as a variety of other music.

The companies say they will synchronize audio advertising with display banners.

"The ability to provide local companies with market-specific audioadvertisements as well as banner ads and sponsorships, creates a 'win, win'situation," said Fraser VanAsch, Nando's Vice President for Sales & Marketing.Also, he said, "The music streaming offered by Everstream now makes us aresource for entertainment as well."

"We feel local newspaper Websites are in a unique position to become thenumber one suppliers of streaming media to Internet users today and in thefuture," Everstream President Stephen McHale said. "If executed properly, newspapers have the opportunityto recapture much of the advertising revenue lost to radio as a result ofrecent consolidation and clustering in the broadcast industry."

Nando is the interactive media division of The McClatchy Company,which publishes 11 daily and 12 non-daily newspapers such as the Minneapolis Star Tribune, the Sacramento Bee, and The Anchorage Daily News.