MessageMedia & RadicalMail Team Up For Streaming Multimedia E-mails

E-mail marketer MessageMedia (http://www.messagemedia.com) and RadicalMail have teamed up to add streaming technology to its e-mail marketing campaigns.

RadicalMail's (http://www.radicalmail.com) technology delivers streaming media directly into the body of an e-mail without requiring the recipient to launch a web browser or install a player. Advertisers can even enable e-commerce transactions right in the message body.

"This announcement highlights MessageMedia's commitment to offering clients the most advanced e-mail technology solutions available," said Larry Jones, president and CEO of MessageMedia. "RadicalMail's technology is changing the face of e-mail from a static messaging medium to one that's dynamic and interactive in nature, helping marketers reach customers in exciting new ways."

RadicalMail uses a Java player to stream audio and video content.

"As a leader and pioneer in the e-mail marketing space, MessageMedia continues to set the standard," said RadicalMail's CEO John Henderson. "We're excited that they share our vision and have chosen to integrate our technology into their product offerings."