Harmonic Enters the Cloud-Based Video Transcoding Market
ProMedia Carbon MP is in the Amazon Web Services Marketplace, available for occasional use or as a part of cloud-based transcoding farms.
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Video infrastructure company Harmonic launched a major new product today, ProMedia Carbon MP, a professional cloud-based transcoding service available from the Amazon Web Services Marketplace.
Customers can use the cloud-based service to transcode video files on an hourly basis, or create their own transcoding workflows using the service's XML API. Services available include SD/HD conversions, PAL/NTSC conversions, inserting logos, correcting colors, and closed-captioning for multiple video formats.
Harmonic hopes to attract customers with a combination of pricing and ease-of-use. Customers can use ProMedia Carbon MP as needed or as a platform for a cloud-based transcoding farm. The company claims it supports the broadest range of formats in the industry, including MXF, XDCAM HD, QuickTime, CableLabs, and MP4.
Harmonic is targeting a range of professional users with this release, including media professionals with only occasional transcoding needs, content owners and service providers that need a hand with occasional transcoding spikes, and service providers that want to create cloud-based transcoding farms.
"Harmonic recognizes that service providers and media professionals are looking to the cloud for all types of applications. Today's announcement marks a new level of capability in this exciting medium," says Yoav Derazon, director of product management for cloud services and transcoding at Harmonic.
Set of four applications does everything from video creation and transcoding to multiscreen delivery.
Media companies distributing to Netflix will benefit from a simpler workflow while creating optimized content.
Harmonic customers can use a pure-cloud workflow or send files to cloud transcoders when needed.