AOL On Tells What the World Watched Online in 2012
The Olympics, Hurricane Sandy, Rihanna, and Kim Kardashian define the year in online video.
It's the end of 2012, if not the end of the world, and time to take a look back at what we've been doing for the 12 months. AOL launched the AOL On network this year, and shared its lists of what online videos the world watched in 2012.
The most-watched events in 2012:
- London Olympic Games
- Hurricane Sandy
The most shared topics:
- Hurricane Sandy
- Aurora Movie Theater Massacre
The celebrities we couldn't get enough of:
- Kim Kardashian
- Kanye West
- Tom Cruise
- Justin Bieber
- Katie Holmes
- Kristen Stewart
- Kate Middleton
- Robert Pattinson
- Bradley Cooper
The celebrity offspring we watched (yes, celebrity offspring):
- Suri Cruise
- Willow Smith
- Maxwell Drew Johnson
- Shiloh Jolie-Pitt
- Sasha and Malia Obama
The most-watched female singers:
- Lady Gaga
- Katy Perry
- Taylor Swift
The Olympians who took online video gold:
- Gabby Douglas
- Michael Phelps
- Ryan Lochte
The most-viewed online video categories for the year:
AOL also told how we watched that video. For desktop viewing, 93 percent were on Windows computers, 6 percent on Macs, and 1 percent on something else. For smartphone viewing, 53 percent were on iOS phones, 47 percent on Android phones, and 1 percent on something else. For tablet viewers, 41 percent were on iPads, 36 percent on Android tablets, and 23 percent on something else.
Video hub gives viewers a central place to view AOL licensed and original programming; all content will be curated.
AOL is climbing back on top, and quality online video (some of it created by Heidi Klum and Mark Burnett) is helping get it there.
At its 2013 NewFront presentation, AOL announced online shows from A-list names, as well as a cable partnership for HuffPost Live.
With the Spot On ad format, viewers can take quizzes, read trivia, shop online, and then jump back to the video.
While there are many online video hits, there are few mainstream crossover successes. What will it take for online video to break through?