-->
Save your seat for Streaming Media NYC this May. Register Now!

Internet Traffic to Quadruple by 2015, Says Cisco

Article Featured Image

If network operators think they have congestion now, just wait four years. Today, Cisco predicted that global Internet traffic will quadruple by 2015, reaching 966 exabytes per year.

Between 2014 and 2015 alone, Cisco expects traffic to jump by 200 exabytes. That's more than the total global traffic for 2010, the company notes.

Traffic of 966 exabytes is just shy of one zettabyte, which is sextillion bytes or a trillion gigabytes.

Video, naturally, is one of the causes for the rapid rise of traffic. Cisco says that by 2015, one million video minutes-which would run 674 days-will traverse the Net every second.

Other contributing factors include the increased number of connected devices, the growing number of Internet users, and faster broadband speed. Cisco says that the average fixed broadband speed should rise to 28 Mbps in 2015, up from 7 Mbps in 2010.

"The explosive growth in Internet data traffic, especially video, creates an opportunity in the years ahead for optimizing and monetizing visual, virtual, and mobile Internet experiences. As architect of the next-generation Internet, Cisco stands ready to help our customers not only accommodate this rapid expansion of Internet activity through the evolution of their networks but also help them thrive as a result of it," says Suraj Shetty, vice president of worldwide service provider marketing at Cisco.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Cisco Will Acquire NDS Group

Deal brings player and security resources to Cisco's Videoscape platform, as well as expansion opportunities for India and China.

Cisco, RealNetworks, Adobe, Harmonic: Adaptive Streaming and HTTP

Learn how to use HTTP delivery and adaptive bitrate streaming to give viewers the strongest experience possible.

Cisco Unveils Hardware Line for Live and On-demand Video

Enterprise Content Delivery System is IT-friendly and can work with existing infrastructure.

Cisco: Federated CDN is the Future of Content Delivery

Cisco's Chris Osika addressed three federated CDN business models in his Content Delivery Summit keynote

Cisco, Technicolor Invest in Metadata with Digitalsmiths

Digitalsmiths closes funding round with participation from ongoing local investors and big names like Cisco and Technicolor