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H.264 Video Is Dominant for HTML5, Says MeFeedia
Over two-thirds of HTML5 video uses the H.264 codec, notes MeFeedia in a trend analysis.
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How prevalent is H.264 video online? According to a blog post from video search and index site MeFeedia H.264 video is the dominant codec for HTML5 video and is still growing.

H.264 video actually became dominant in HTML5 video in October, 2010, when it was used in 54 percent of HTML5 videos. That rose to 63 percent in February, 2011, and 69 percent in June, 2011. MeFeedia notes that its growth as a percentage has slowed, but adoption is increasing.

Part of the reason for H.264's rise, the post says, is browser upgrading, with new releases able to support HTML5 video. HTML5 competitor WebM is trailing far behind, with less than two percent in MeFeedia's video index. The blog speculates that the number could rise, as YouTube recently announced it would transcode all its videos into WebM.

The post notes that Ogg Theora use is also growing, but doesn't give numbers.

MeFeedia has also been tracking mobile use, and notes that viewers using the Apple iPad are more engaged, watching 40 percent more videos per visit than people using Android devices, iPhones, or even desktop computers.

Live video is also trending upward, MeFeedia says, with Apple's FaceTime, Facebook Video Chat, Ustream, and Justin TV pushing the trend.

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