Online Video Industry Forecast 2012: EyePartner
Supply needs to catch up to the demand for quality online video content
[This sponsored article appeared in the December 2011/January 2012 issue of Streaming Media magazine.]
Consumer demand for High Definition streaming video will continue to climb in 2012. We see this as being particularly true for viewership to increase on TVs through connected set top boxes. When white-labeled HD boxes are widely available under the $99 price-point, there is going to be demand.
As a growing audience consumes more video a sort of vacuum is created in the marketplace for not only content but for content outlets as well. Economics 101, really: the demand for quality content is out-pacing the supply. We see 2012 like the Wild West of digital content with producers staking claim in markets that have only existed for a couple of years.
Now that the demand is here, there are few barriers to entry. To suit these new IPTV providers the OVP needs to be more turnkey. They want an all-in-one solution for live encoding, uploading/transcoding, VOD storage, hosting, user interface, advertisement ingestion, subscription billing, teleport services with an easy-to-use admin backend. In short, they want one vendor for their complete OVP solution. That was my vision creating TikiLIVE platform to be an all-in-one solution.
Another piece of this puzzle is the ability to monetize the content. The new IPTV provider might not have a war chest to wait years before turning a profit. There's a sort of expectation to be in the black in three to six months or less. This simply wasn't feasible a few years ago.
Lastly, we predict that 2012 will be a big year to get mainstream content over IP. Ease the reluctance that mainstream content licensors have about offering IP delivery and there will be an even bigger boom in 2012 for IPTV.
Innovation with a Chance of Standards
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