BridTV Spearheading New Video Tech, Dramatically Increasing Ad Revenue

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Welcome to the Era of Video Ads - Choose the Right Tools

In the ever-expanding online video market, taking the first step is critical but often challenging for webmasters, given the number of ‘free’ video services, such as Facebook or YourTube. They are vital stepping stones on the road to bigger traffic and brand recognition. Cool solutions for uploading and streaming video content freely. The price of that freedom is having to work in a slightly risky, and less controlled business environment.

In reality, paying for a service puts you in a better position and at an advantage. You’ll be on firm ground so-to-speak, where there’s less risk that any sudden content policy changes or technical feats could potentially ruin your business. 

The rather obvious conclusion is that the more you pay, the more service you get and the more you maximize control over your product/brand.

A Quicker, Safer Road to Monetization

In today’s competitive business-to-business environment, online video is the key to generating income. To tackle market inefficiencies with the much-talked-about transition from Flash to HTML5 (and here we mean the ad creatives and not just the playback tech - guess which one is lagging way behind at the moment, or read up on the subject) Brid offers a simple and intuitive service which significantly reduces cost of trafficking and creative production and boosts ROI for individual publishers. Brid’s service supports the autoplay playback on mobile devices with any VAST/VPAID 2.0 tag from any agency or ad server. No work required. Just cut and paste the tag into the tag area and post the player. It’s that easy.

Massively improving your ad strategy, Brid features an automated seamless solution, so all you require is an HTML5 compatible VAST/VPAID 2.0 ad tag and the system will handle the rest.

How does this differ from other competitors?

1. The competition just doesn’t have an automated process for your VAST/VPAID 2.0 tags and autoplay mobile 
   They don’t have an automated system to do this. There are services but they require work on each ad campaign. Brid does this for any campaign on the fly and automatically. Less micromanagement, more revenue.
2. You can use your existing VAST/VPAID 2.0 tags to serve autoplay on mobile devices
   Doesn’t interfere with your current ad process; it seamlessly integrates as you don’t need special tags or special management for those tags. You are good to go with your existing VAST/VPAID 2.0 ad tags.
3. Better ad experience for your users (in-page mobile playback), dramatic increase in potential ad inventory (autoplay ads on mobile)
   Seamless transition between desktop and mobile. For mobile we use our custom ad tech (backend and frontend solution) so the whole process offers exactly the same experience as on desktop. You will be autoplaying ads on mobile devices like iPhones; the playback will not launch the native iPhone player and will instead take place in-page and the same applies for the subsequent video content. So a better experience for all your users and a drastic increase in available ad inventory. Just think how much inventory proper autoplay opens up on mobile vs. click to play. Also think about what your Google Analytics stats look like in regards to device usage: mobile vs. desktop.

In short, for some time now our video platform was able to deliver VAST autoplay mobile ads. As of today, Brid publishers can serve any VPAID 2.0 ad tag against HTML5 video content in autoplay mode including in-page on iOS. No more is there any obstacles that will prevent your video content and VPAID 2.0 ad to autoplay on any mobile device. This feature will dramatically increase the available ad inventory on mobile for any Brid publisher using it. 

So A Few More Words About the Benefits

One of the main advantages of a video management and monetization platform like BridTV are as follows: 

	Monetizing With Low Cost Publishers have the ability to reach viewers and monetize content on Flash-disabled browsers and devices, eliminating the risk of substantial loss in revenue
	Automated Seamless Solution A fully automated seamless solution, all you need is an HTML5 compatible VAST/VPAID 2.0 ad tag and the system will do the rest!
	Ad in-page on all mobile devices The player launches the ad in-page on all mobile devices; ad content does not take the entire user screen and is much less intrusive
	Autoplay VPAID 2.0 in Chrome Supporting autoplay VPAID 2.0 in Chrome, with players smaller than 400x300, which would otherwise be blocked
	Autoplay on iOS Mobile Devices Autoplay on all mobile devices including iOS which otherwise is not possible

The bottom line is that BridTV with all its latest features will help you maximize revenue and increase views for any video ad strategy, across all devices and screens.

And at the risk of sounding overly ambitions, we can and will make the claim that we do it better and more efficiently for you than any other enterprise-level video platform on the market.

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