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2013 Online Video Industry Fortunes: An Introduction
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013

2013 Industry Fortune: The Only Constant is Change

At the beginning of 2012, we launched our Streaming Media Industry Sourcebook, and I decided to pay homage to the late Douglas Adams with the bold words “Don’t Panic!” as the title of my Publisher’s Note. Did you take that advice? I hope so. I think the most astute observation about our industry over time is that change is inevitable. The thing is, the time it takes for the industry to adopt the latest and greatest acronym is getting a whole lot shorter. So here we go into another year, and what are we hearing?

I think the funniest thing I heard vendors say at NAB 2012 is that they are approaching “zero latency” with their solutions. Be thankful that your fortune didn’t read, “That’s not chicken you are eating.”

At IBC in September 2012, I saw people leading with MPEG DASH and HEVC. While I predicted that in this section last year, it’s fairly transparent that this will be a hot topic in 2013. But what else? At Streaming Media West in October, vendor conversations revealed companies addressing missing pieces of the ecosystem without disruption or compatibility issues, such as ad serving boxes and production in the cloud. Watch for those. I’m also predicting innovation and growth in an area we haven’t covered much of in the past -- online video security and surveillance.

The good news is that budgets are up for our industry. Our annual magazine readership survey indicates that budgets are up 8% and sit at about $340,000 per reader; there’s no question that for the industry, competition on underserved playing fields is about to rally. With that, let’s have a look at what these leaders of the online video industry have to say in our annual roundup.Fortune cookie

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Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
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Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.