2013 Online Video Executive Prediction: Sovee
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
We see three significant trends that are driving change for our clients and creating a need for a perfect “trifecta” of video technology services in 2013: The hot topics of Translation, Transcoding, and e-Theater hosting.
First, an increasingly global marketplace is intensifying the need for video in multiple languages. We see video translation technology moving from a “growing interest” in 2012 to an essential “must have” in 2013. It’s important to note that businesses will look for more than simple translation. “Localization” capabilities will be in hot demand, because they provide careful attention to the cultural and linguistic relevance of video translation.
The second trend: The growing movement to mobile viewing has made multiple video encodings a necessity. A hot selling point in 2013 will be the ability to rapidly transcode video in multiple formats with the efficiency of a single embed code.
The third trend: Businesses are weary of advertisement-heavy public video platforms. We predict an increase in companies searching for customizable private e-theaters and other CDN solutions as today’s advanced cloud technology opens up new, affordable solutions.
Going forward: We believe this perfect “trifecta” of translation, transcoding and e-theater technology will become the “new normal” for a competitive, comprehensive video solution. Together, these services assure an optimum experience for consumers, regardless of their language preference, device, browser or bandwidth. And in the end, that’s where our clients are placing their bets for the future.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.