2013 Online Video Executive Prediction: Ramp
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
With a large base of major media companies as customers, we get to see firsthand the thinking around changes in consumer behavior as it relates to media companies needs to evolve distribution, monetization and user experience strategies. Starting last year at CES 2012 we began to see all the signs of the tipping point for second screen television experiences, and we’ve seen a lot of prototyping and planning going on throughout 2012. At the same time, social TV took hold in 2012, with dozens of startups coming (and going) in this area. What’s lacked though to date is a scalable way for broadcasters to produce companion content to create synchronized, contextual, video viewing experiences. For 2013 the pieces seem to be coming together from major providers in the space:
- Mainstream adoption by consumers of tablets. Studies suggest that more than 50% of television viewers are using tablets and smartphones while watching TV
- Automation through technology, enabling a cost effective way to build synchronized video experiences
- Powerful tools to enable full editorial control of the viewing experience by content producers and broadcasters (think live TV content management systems)
- Increasingly standardized mobile reference applications and HTML5 browser experiences to speed the development of end user interactive experiences
Not all the pieces will be in place in 2013 however. Advertisers are still largely missing from the dialog and are waiting on the sidelines while more complete analytics are available to dimension user behavior and demographics. Creating critical mass of users and the data to describe them will be a key goal for 2013.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.