2013 Online Video Executive Prediction: Limelight Networks
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
The world is speeding up thanks to social media, 4G LTE, and always-on devices. And video is in the thick of this new mobile world.
I won’t go into why video is growing but mobile has a lot to do with it. Look at Cisco’s 2012 VNI Forecast -- 120 Exabytes of annual mobile data by 2016. 65% video. Wow.
More video to more places equals more complex workflows. Between format and delivery, 2013 promises some serious headaches for video publishing. Although users are willing to deal with a little more latency on mobile, they still want it HD and want it now. And even though HTTP will win the war, different versions and codecs require that publishers provide all versions. We’ve talked with major media brands. They want to get rid of those headaches, especially for live video which is growing significantly (MLB just announced 334% year-over-year growth for live viewers).
2013 will see workflow consolidation -- video management, transcoding covering all the new HTTP formats and devices, ad insertion, etc. Why? Because a more efficient workflow for video publishing lets publishers focus on content creation that this faster world demands but with peace-of-mind that it will get everywhere to every device. And the consolidation is already happening -- Brightcove acquiring Zencoder, Wowza offering live transcoding, and Adobe Media Server 4.5 outputting HLS.
Beyond 2013? Smarter video. Contextual video. Better use of analytics to drive engagement. But there’s definitely no going back. Video is the future of how businesses tell stories.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Brick Eksten, President & CEO of Digital Rapids, predicts what to expect for the online video industry in 2013.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.