Streaming Video Is Changing the Face of TV
Is there a generational shift in how consumers view TV? One Streaming Media East panel challenges the idea of bundled cable channels.
Online video is certainly changing the face of broadcast and pay TV, but is it changing it fast enough?
Why can't I get pay TV channels unbundled? asked the moderator, Greg Sandoval of CNET, to a Streaming Media East panel on streaming video's impact.
"I get this question everyday, every single day," laughed Hans Deutmeyer, a vice president with HBO. "We've looked at the economics, we've run the numbers over and over again, and it still seems to make sense to follow the TV Everywhere Model."
But for Andrew Kippen, vice president of marketing for Boxee, the old school way working ignores the needs and financial realities of young adults.
"If I'm a 23-year-old and I've just graduated college...I use the Internet for everything. I'm not going to go pay $85 a month, or however much it is -- that's the average cable bill a month -- I'm not going to pay that just so I can get HBO," Kippen said.
"What we're seeing is there are people out there who are willing to jump at those consumers who are looking for high-quality, premium entertainment outside of cable," Kippen added. "At the moment, we see those guys as kind of a sweet spot for us to go after and say 'Look, here's your cable box for the Internet.'"
"I think there is this generational shift of people who've had the Internet before they had sex," he concluded.
For more sexy streaming video talk, watch the entire panel discussion below:
How Streaming Video Is Changing the Television Landscape
Streaming sites such as Hulu, CBS, ABC, and others have proven that savvy audiences are turning to their computers for entertainment, and in a way that's profitable. How are traditional and cutting-edge companies capitalizing on this trend? In addition to providing the content, how are they taking advantage of this "connected" platform as they deliver content? And finally, how might online video based subscription offerings affect cable companies to this new content source?
Moderator: Greg Sandoval, Senior Writer, CNET
Speaker: Marc Goldberg, CTO, EPIX
Speaker: Travis Parsons, VP, Corporate Development, Sezmi
Speaker: Hans Deutmeyer, VP, HBO GO
Speaker: Andrew Kippen, VP, Marketing, Boxee
Speaker: Jorge Espinel, EVP, Strategy and Corporate Development, News Corp. Digital Media
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