Jeff is CEO and Founder of Akoonu. Jeff founded Akoonu because he realized there was a huge market need for products empowering B2B marketers to develop a content strategy that truly aligns with buyer needs and concerns at each step of their buying journey. He envisioned the first content marketing platform that enables Smart Content Strategy and optimizes the underlying business processes for developing content that drives results.
Jeff is a 15+ year veteran of the content industry. Prior to Akoonu, he was a founder of Clickability, the leading SaaS Web Content Management platform, and served as the company's chief technology officer and chief executive officer. In this role, Jeff architected the web-scale Clickability platform and drove the product strategy that delivered innovative capabilities for enterprise B2B marketers, including dynamic personalization and content targeting, ahead of the emergent market trends.
Throughout his career, Jeff has worked closely with customers to really understand the needs of marketers and technologists in industries such as High Tech, Financial Services, Media, and Manufacturing. His approach has always been to develop strong partnerships with customers by listening to their needs, understanding their challenges, realizing their opportunities, and collaborating with them to meet their objectives. He has deep experience in executive roles covering a broad range of functional areas, including technology, product, marketing, and strategy. His blend of strategic, technical, creative, and architectural thinking combined with go-to-market savvies always delivers a unique perspective. Jeff's philosophy is that no challenge is too big to tackle, and by applying the right blend of art and science, you can always come up with a successful solution.
Jeff has been active in the Digital Marketing ecosystem through extensive M&A experience and as a thought leader speaking at conferences and on panels. He speaks on a variety of topics including Content Strategy, Content Marketing, Agile Product Development, WCM, and SaaS.