Gina is currently working as a Digital Strategy Director within the P&G communications planning group at Carat. Her role includes direct oversight on the Gillette account, as well as providing strategic support on other P&G initiatives. Gina focuses on leveraging consumer insights to define Gillette's digital strategy across a number of touch points (e.g., iMedia, Broadband, Social, Mobile and Search). She also works with the broader team to develop holistic, cross-media solutions that are meant to drive consumers down the path-to-purchase.

Prior to P&G, Gina has worked on the digital strategy, planning and buying for a number of major clients at Carat, including Pernod Ricard, Pfizer, Vh1, MTV, Nickelodeon, L.e.i. and Revlon. 

Before coming to Carat, Gina worked at Beyond Interactive where she gained experience with direct response marketing on the Netbank account.  Previous to that, she worked at Xuppa, Inc., where she specialized in affiliate-related marketing. 

Gina holds a Bachelor of Arts in both Political Science and Communications from the University of Pennsylvania and is currently getting her Masters in Strategic Communications at Columbia University.