Jim Sexton is senior vice president of Interactive Brands for Scripps Networks, overseeing HGTV.com, DIYnetwork.com, HGTVPro.com, HGTVKitchenDesign.com and HGTVBathDesign.com. These sites are all leaders in their categories, consistently ranked number one in the Nielsen//NetRatings.
Since joining Scripps Networks in early 1999, Sexton has managed the transformation of these Web sites from content exclusively connected to the cable networks to destinations that can stand on their own with original content and extensive expertise. Combined, these sites now average over 9 million unique visitors, 100 million page views, and 6 million video plays per month.
Sexton pioneered the use of original content developed exclusively for online at Scripps Networks. This content comes in many forms including articles, video, photography, and interactive applications. He also grew the HGTV Dream Home Giveawaysm from a pure sweepstakes into a year-round online business that includes IPIX tours, video, articles, photos and games. It is now one of the longest running and most successful sweepstakes in cable continuing to garner millions of entries and even more online traffic. Sexton also launched a series of popular enewsletters that now have more than 9 million subscribers.
Sexton has recently been focused on successfully shepherding the launch of several broadband channels that extend Scripps Networks popular lifestyle brands into video online, as well as developing user generated content and social networking applications that continue to evolve the strong community of devoted fans that regularly visit the sites.
Prior to Scripps Networks, Sexton was an editor at USA Today's Weekend magazine in Washington DC, where he covered health and science, and wrote celebrity profiles-- including stories on Peyton Manning, Garth Brooks and John Daly. Sexton spent seven years as an editor at Whittle Communications, rising from assistant editor of Best of Business magazine to editor-in-chief of Special Reports, a
magazine and television series designed for young mothers.
Accomplishments include Webby Awards for HGTV.com and DIYnetwork.com, Davey Awards for HGTV.com, DIYnetwork.com and HGTVPro.com, a Clarion Award for USA Weekend’s “Teens & the Gender Gap” issue, and a Unity Award for USA Weekend’s “Teens & Race” issue.