Streaming Media East 2007
The Business & Technology Of Online Video
May 14-16, 2007
New York Hilton Midtown • New York, NY
Christine Peterson
Associate Media Director
Carat Fusion

Christine has been in the interactive field since 2000, and joined the Carat Fusion New York team in 2004 to oversee the media strategy for the Pfizer PCH division, as well as the Schick account and most recently, Revlon. At Carat Fusion, she is driving initiatives expanding beyond the traditional interactive space, and working with clients in Broadband TV, Mobile Advertising, VOD, and other digital  technologies. She is the National Carat Fusion Broadband Video Specialist, and assists in this field on many of Carat Fusion and Carat USA clients.

Previously, Christine worked as part of the media planning team at OMD Digital, and was a member of the GE team that was awarded the MediaWeek 2003 interactive media campaign of the Year. Christine also spent time at RappDigital, acting in media, production and account roles for various clients.

Christine is an active member of iMedia and serves on the board of the 212 Interactive Advertising Group. She also is currently working with many industry leaders to develop standards and metrics for Broadband Streaming video. She is a graduate of Syracuse University, where she majored in Psychology and Criminal Justice.

Streaming Media East 2007
Day One - Tuesday, May 15, 2007
10:30 a.m. - 11:30 a.m. Performance Metrics for Online Video Advertising

Streaming Media East 2006
Day One - Tuesday, May 23, 2006
10:30 a.m. - 11:15 a.m. The Developing Business Of Online Video Advertising

Keynotes

Sean Alexander
Director, Video Platform
Server and Tools Division
Microsoft
Martin Nisenholtz
Sr. VP, Digital Operations
International New York Times

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