VP, Ad Solutions
Fox Networks Group
Mark London is Vice President of Ad Solutions for Fox Network Engineering & Operations, managing video advertising infrastructure across Fox Network Group’s premium brands, including Fox Broadcasting Company and FX and FXX Networks.
During his time with Fox, his efforts have centered around leveraging digital properties, websites and mobile apps as essential components of both a consumer engagement strategy and broader business strategy. He has built, launched and grown digital campaigns and voting mechanisms for such hit shows as American Idol, X-Factor and So You Think You Can Dance.
Recently, his focus has centered on building dynamic video advertising in both linear and on-demand content for broadcast operations and taking on support of the Fox Sports brands, including the Big Ten Network and newly-created Fox Sports 1 network. He has spearheaded efforts to design richer 24/7 multi-platform experiences by working within the connected device arena for Roku, Samsung and Xbox and has been a key stakeholder in creating Fox Network Group’s IOS and Android mobile apps and Fox Sports GO, a mobile app that integrates social media elements and allows subscribers to stream live games on their devices.
Prior to joining Fox in 2008, Mark was a twenty-year veteran of traditional and alternative media and a pioneer in the digital advertising space.
Streaming Media West 2013
Wednesday, November 20, 2013