Program

Download the Advance Program PDF.

To view the program in Grid View visit the Agenda page.

The rate of change in Media is now constant – disruption is now the operating system of our ecosystem. If you are waiting around for the next era of Media to arrive, you already missed it. Change is not coming, it’s here. Next is not around the corner, it’s now.

We are now in the User Centric Era of Media, one in which consumers have all the power and use big tech to wield it. Audiences no longer see the silos between various Media platforms, they re-bundle their entertainment, daily, in their system settings, with swipes of their thumbs. While content is still king of the Media Universe, technology is now the throne on which it sits.

Hence the theme for Streaming Media NYC: Next is Now.

This conference is entirely about disruption and how to harness it. If you are a startup Media enterprise looking to go from good to great, Streaming Media NYC is where you’ll meet influential leaders and thinkers who can help make it happen. If you are part of a traditional Media company looking for ways to transform your models from the business you have into the business you need, you’ll hear from the smartest people in the room about how that kind transformation happens, now. If you are looking for a path to the future of your career in today’s Media environment, you need to be here, where the opportunity is.

Come to NYC this May 20-22, 2024, and join us for honest, meaningful conversations about the things in Media that matter most. If you miss out, you risk getting left behind.

Monday, May 20

Streaming Media Iconoclasts

This track features a series of fireside chats with iconic firebrands from the top echelons of the streaming, content, and media technology worlds.

 

FIREBRAND LIVE: Laura Florence, Fremantle

01:00 PM2024-05-202024-05-20

Monday, May 20: 1:00 p.m. - 1:40 p.m.

Check back soon for more details.

Moderator:

, CEO, ESHAP


Speaker:

, SVP Global FAST Channels, Fremantle

 

FIREBRAND LIVE: Scott Reich, Pluto TV

01:50 PM2024-05-202024-05-20

Monday, May 20: 1:50 p.m. - 2:30 p.m.

Check back soon for details.

Moderator:

, CEO, ESHAP


 

Spaceholder-Streaming Media Iconoclasts

02:15 PM2024-05-202024-05-20

Monday, May 20: 2:15 p.m. - 2:15 p.m.

 

Spaceholder-Streaming Media Iconoclasts

02:30 PM2024-05-202024-05-20

Monday, May 20: 2:30 p.m. - 2:30 p.m.

 

FIREBRAND LIVE: Katie Haniffy, PepsiCo Beverages

02:40 PM2024-05-202024-05-20

Monday, May 20: 2:40 p.m. - 3:20 p.m.

Moderator:

, U.S. Head of Video Investment & Activation, OMD


Speaker:

, Head of Media, Strategy & Investment, PepsiCo Beverages

 

FIREBRAND LIVE: Walker Jacobs, DAZN

03:30 PM2024-05-202024-05-20

Monday, May 20: 3:30 p.m. - 4:10 p.m.

Check back soon for details.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speaker:

, Global Chief Revenue Officer and President, USA, DAZN

 

Spaceholder-Streaming Media Iconoclasts

03:45 PM2024-05-202024-05-20

Monday, May 20: 3:45 p.m. - 3:45 p.m.

 

FIREBRAND LIVE: Rob Caruso, Google TV

04:20 PM2024-05-202024-05-20

Monday, May 20: 4:20 p.m. - 5:00 p.m.

Check back soon for details.

Moderator:

, CEO, ESHAP


Speaker:

, Product Management, UX, Google TV

 

Spaceholder-Streaming Media Iconoclasts

04:30 PM2024-05-202024-05-20

Monday, May 20: 4:30 p.m. - 4:30 p.m.

 

VIP Welcome Reception

05:15 PM2024-05-202024-05-20

Monday, May 20: 5:15 p.m. - 6:30 p.m.

All VIP Access Pass holders, speakers, and sponsors are invited Monday evening to our VIP Welcome Reception. Join us for drinks and light bites to unwind and connect after an afternoon of stimulating discussions.

Monday, May 20

Debate & Discuss

Moderator:
Marion Ranchet, Founder & Managing Director, The Local Act Consultancy

Each session in this track combines two live debates on hot-button issues in streaming featuring expert players in the media and technology universe. A lively discussion follows, bringing the full audience into the debate. Come to listen, learn, and join the conversation!

 

Debate #1: TO AI, OR NOT TO AI? — AI: Boon or Bubble?

01:00 PM2024-05-202024-05-20

Monday, May 20: 1:00 p.m. - 2:00 p.m.

The AI buzz reached deafening levels in 2023 across every sector of the media, business, and technology worlds, and the question of AI’s enduring impact on streaming remains an open one, from both a live operations angle with the delegation and automation of various tasks to increasing personalization of the OTT experience (Joan Is Awful, anyone?). But how much of AI’s insurgency is fad, and how much is the actual future of streaming?

Moderator:

, Founder & Managing Partner, Luminacion


Panelists:

, CEO, Creative Intel

, CMO, Dragonfruit.ai

, EVP, Strategy & Business Development, Sabio, Inc

, CEO, General Creativity and Host of the Futurists Podcast

 

Spaceholder-Debate & Discuss

01:50 PM2024-05-202024-05-20

Monday, May 20: 1:50 p.m. - 1:50 p.m.

 

Debate #1: TO AI, OR NOT TO AI? — The Real Value of Artificial Intelligence

02:15 PM2024-05-202024-05-20

Monday, May 20: 2:15 p.m. - 3:15 p.m.

Too much of the AI debate throughout our industry and others focuses on “It’s coming for our jobs” fearmongering. But there are more important questions for streaming and M&E stakeholders from content and channel creators to live producers to tech vendors to brands: How will AI/ML make my workflows more efficient and effective? How will it grow or refine my reach? And how will it boost my bottom line?

Moderator:

, Founder, RealmIQ


Panelists:

, Founder & Chairman, Creative Media

, AI Researcher & Technologist, CogiDigm and FBRC.ai

, Executive Director & Co-Founder, Ampere Analysis

, CEO, General Creativity and Host of the Futurists Podcast

 

Spaceholder-Debate & Discuss

02:30 PM2024-05-202024-05-20

Monday, May 20: 2:30 p.m. - 2:30 p.m.

 

Spaceholder-Debate & Discuss

02:40 PM2024-05-202024-05-20

Monday, May 20: 2:40 p.m. - 2:40 p.m.

 

Debate #2: PREMIUM VS. SOCIAL — CTV vs. Mobile: Where Is the Value?

03:30 PM2024-05-202024-05-20

Monday, May 20: 3:30 p.m. - 4:15 p.m.

Today, we see streaming and media entertainment split into two distinct platforms—mobile and CTV. This means technology developers and media stakeholders must approach them in different ways, recognizing generational and cultural differences in who, how, and where viewers consume their content and in how user experiences and monetization strategies are crafted for each platform. What is the value proposition for each in the current landscape, and where do the key content categories of premium, niche, and social factor into the equation?  

Moderator:

, Co-founder/CEO, Yum Crunch


Panelists:

, GM, Sling Freestream

, VP, Business Development, Vevo

, Chief Strategy & Communications Officer, Telly

, CEO/Founder, Totem

 

Spaceholder-Debate & Discuss

03:45 PM2024-05-202024-05-20

Monday, May 20: 3:45 p.m. - 3:45 p.m.

 

Spaceholder-Debate & Discuss

04:20 PM2024-05-202024-05-20

Monday, May 20: 4:20 p.m. - 4:20 p.m.

 

Debate #2: PREMIUM VS. SOCIAL — What Is Premium Now?

04:30 PM2024-05-202024-05-20

Monday, May 20: 4:30 p.m. - 5:15 p.m.

Much of the media conversation centers around the creation, licensing, distribution, and monetization of premium content—as well as the ROI of investing in it through one means or another. But in a world where the lines between niche and mainstream media companies are increasingly blurred, and YouTube, a platform associated with UGC and influencers, is emerging as the largest media channel on the planet, what really constitutes premium content? What makes the distinction meaningful for those with a stake in streaming?

Moderator:

, Principal, Quantum Media Associates


Panelists:

, President, The Boxoffice Network

, CEO, 2E6E6

, CEO/Founder, Totem

, President, Team Whistle

 

VIP Welcome Reception

05:15 PM2024-05-202024-05-20

Monday, May 20: 5:15 p.m. - 6:30 p.m.

All VIP Access Pass holders, speakers, and sponsors are invited Monday evening to our VIP Welcome Reception. Join us for drinks and light bites to unwind and connect after an afternoon of stimulating discussions.

Monday, May 20

Career Development

Moderator:
Ami Angelowicz, Principal, Align Digital + Social
Moderator:
Lori Greene, Founder, LPG edu

Conferences like Streaming Media NYC provide indispensable opportunities for media industry and technology professionals to re-evaluate their own careers and seek expert advice on how to position themselves to level up or move in new directions. If you’re looking to take stock of where you are or make that next leap forward, join the best in the business for these two essential career development workshops.

 

The Pivot Point: Mastering the Art of Career Transformation

01:00 PM2024-05-202024-05-20

Monday, May 20: 1:00 p.m. - 2:15 p.m.

In the ever-evolving landscape of media and entertainment, staying adaptable is key. This panel is designed not only for those looking to navigate personal career pivots, but also for anyone aiming to refocus their entrepreneurial efforts. Join us for a transformative discussion that aims to empower, inspire, and provide practical pathways for career transformation.

Moderator:

, Principal, Align Digital + Social and Creator, Laid Off Life Newsletter// Former VP of Digital Content & Social Media at Warner Bros. Discovery


Panelists:

, Career and Leadership Coach, Better with Phoebe

, Mindfulness-based Executive Coach and Meditation Teacher, Tim Duffy Meditation

, CEO, Focus Media, Inc. and Founder and Managing Partner TAO Equities

 

Spaceholder-Career Development

01:50 PM2024-05-202024-05-20

Monday, May 20: 1:50 p.m. - 1:50 p.m.

 

Spaceholder-Career Development

02:15 PM2024-05-202024-05-20

Monday, May 20: 2:15 p.m. - 2:15 p.m.

 

Choose Your Purpose-Driven Vision

02:30 PM2024-05-202024-05-20

Monday, May 20: 2:30 p.m. - 3:15 p.m.

This interactive and expansive workshop inspires and supports participants to access, identify, and connect with their unique purpose and use that to inform their bigger vision. Through a thought-provoking and creative process, participants clarify what they want to bring to fruition in their lives 5 years from now and why this is important to claim now. Choosing your purpose-driven vision provides a road map to maximize potential and soar to new and impactful heights with ease and joy!

Speaker:

, Executive Coach, Keynote Speaker + Author, Stefanie Ziev Enterprises Inc.

 

Spaceholder-Career Development

02:40 PM2024-05-202024-05-20

Monday, May 20: 2:40 p.m. - 2:40 p.m.

 

Remodeling Your Future

03:30 PM2024-05-202024-05-20

Monday, May 20: 3:30 p.m. - 3:45 p.m.

Agility, resilience, and flexibility are crucial to thrive in this challenging economy. So, how do you change course so that you’ll flourish in your next career phase? Whether your new path is forced or fated, we look at five steps that can help you move in a different direction without losing your way.

Speaker:

, Founder, LPG edu

 

The Lead With Your Brand!™ Branding Lab

03:45 PM2024-05-202024-05-20

Monday, May 20: 3:45 p.m. - 4:30 p.m.

In your career, are you coffee, or are you Starbucks? Are you a commodity-based worker who is interchangeable with others and defined by your current job or company? Or, are you a super-premium brand that has others lined up to support your next opportunity and who are willing to pay for your value?

In this hands-on working lab, you build, refine, and document your winning, super-premium, professional brand using a real marketer’s toolkit. Roll up your sleeves and build a plan to stand out from the crowd by turning up the volume on your best, authentic self. Walk away with a toolkit so you can further define your brand DNA as you grow your network and career.

As a result of this session, you will:

  • Define your career audience avatars and plan how to super-serve your super fans.
  • Identify your unique actions and behaviors that propel you forward in your career.
  • Create a word bank of super-sized brand attributes to leverage in your networking and digital marketing efforts.

Speaker:

, Personal Branding Expert

 

Spaceholder-Career Development

04:20 PM2024-05-202024-05-20

Monday, May 20: 4:20 p.m. - 4:20 p.m.

 

Marketing You & Networking for Keeps

04:30 PM2024-05-202024-05-20

Monday, May 20: 4:30 p.m. - 5:15 p.m.

Whether you like it or not, everyone is a brand. That means that no matter what level you're on or where you are in a job search, you'll need to get out there at least a little bit and make a name for yourself. So, how do you do that? How can you expand your network without it being transactional? What can you do to build a clientele for a new business? We discuss all of this, show you how to network for the long run, and much more. Join us.

Moderator:

, Founder, LPG edu


Panelists:

, Entertainment Marketing Consultant, JustWatch

, President, Morgan Search International

, Senior Content Solutions Consultant, LinkedIn

, SVP Creative & Brand Marketing, Paramount Brand Studio

 

VIP Welcome Reception

05:15 PM2024-05-202024-05-20

Monday, May 20: 5:15 p.m. - 6:30 p.m.

All VIP Access Pass holders, speakers, and sponsors are invited Monday evening to our VIP Welcome Reception. Join us for drinks and light bites to unwind and connect after an afternoon of stimulating discussions.

Tuesday, May 21

Keynotes

 

Welcome & Opening Keynote: Beat the BUZZR! How Microsoft & Fremantle Are Gamifying FAST & Capitalizing Interactive TV

09:00 AM2024-05-212024-05-21

Tuesday, May 21: 9:00 a.m. - 9:45 a.m.

Could retro content reimagined reshape the future of interactive TV? Reinvigorating Fremantle’s deep back catalog of TV game show classics by bringing FAST viewers fully into the game, Fremantle’s data and AI-powered Beat the BUZZR platform may well transform how streaming channels engage audiences and generate revenue. Developed in collaboration with Microsoft, NVIDIA, and other key technology partners, Beat the BUZZR is largely the brainchild of Microsoft CTO Andy Beach and Fremantle SVP, global channels, Laura Florence. In Streaming Media NYC’s opening keynote, they reveal Beat the BUZZR’s fascinating backstory, explore its underlying tech, and discuss how its innovations might revolutionize streaming monetization. Game on!

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, SVP Global FAST Channels, Fremantle

, CTO, Media & Entertainment, Worldwide, Microsoft

 

Keynote: Beyond Tomorrow: Future-Proofing Your Video Strategy

09:45 AM2024-05-212024-05-21

Tuesday, May 21: 9:45 a.m. - 10:15 a.m.

The video streaming business is complex. It's full of requirements that consistently change at the whim of viewer consumption trends, is drowning in technical complexity, and is struggling to balance operational efficiencies with innovation and growth. What is it going to take to gain back control?  Less vendor management? Agile systems? Flexible monetization? More data? Where have we been, and where are we going ... complex to simple, simple to innovative. It's really about cutting through the clutter and embracing a future where our video business thrives.

Speaker:

, Senior Product Manager, VOD Streaming, JWP

 

Keynote: Streaming Media Debate: Brand vs. Retail

10:45 AM2024-05-212024-05-21

Tuesday, May 21: 10:45 a.m. - 11:30 a.m.

Programmatic and addressable campaigns combined with the power of big tech have upset the balance between brand and performance marketing, between awareness and shopability. Trade Desk says nearly $6 billion in retail media will come to CTV by 2028. In a world of increasingly commoditized impressions and audiences, where is a marketer’s money best spent—premium TV environments for brand awareness, but less attribution, or performance marketing? Can TV publishers compete with social video on performance-based advertising? Should they, or are they risking brand damage?

Moderator:

, Co-founder/CEO, Yum Crunch


Panelists:

, Head of Branded Entertainment, Crackle

, Head of Media & Entertainment, Uber Advertising

, Founder, Witz About Her - Brand Entertainment & Marketing Consulting and Founder & Former Global Studio Head, draftLine Entertainment @ ABInBev

 

Keynote: Fireside Chat With Steve Ellis, COO, Paramount Advertising

11:30 AM2024-05-212024-05-21

Tuesday, May 21: 11:30 a.m. - 12:00 p.m.

This is a Fireside Chat between Steve Ellis, chief operating officer, Paramount Advertising, and Evan Shapiro, media cartographer. Ellis has a storied history at the forefront of media disruption, as the founder of the groundbreaking influencer platform WhoSay. Ellis and Shapiro discuss premium versus social, the measurement economy, and the growing importance of the creator economy.

Moderator:

, CEO, ESHAP


Speaker:

, Chief Operating Officer, Paramount Advertising

 

Tuesday, May 21

Track A: Let’s Play: Gaming & Sports

The stakes are higher than ever in sports streaming today, from licensing to monetization to delivering premium sports events at all stages of the streaming supply chain. Meanwhile, the lines between “major” and “niche” sports and traditional and esports are increasingly blurred as the targeted CTV landscape makes it possible to reach all audiences and deliver innovative and personalized experiences, with a premium on resilient and seamless delivery. And the rise of esports and iGaming means everyone’s playing, and everyone’s a stakeholder these days.

 

A101. Fandom 101

01:00 PM2024-05-212024-05-21

Tuesday, May 21: 1:00 p.m. - 1:45 p.m.

Learn best practices for building, engaging, serving, and sustaining sports franchise and esports fanbases, curbing churn and developing stable and inviting apps and UIs. We also take a closer look at how sports streamers can leverage innovative content strategies and what they can learn from the gaming world’s success, particularly with Millennials.

Moderator:

, Principal and Founder, Hub Entertainment Research


Panelists:

, Chief Media Officer, SportsGrid

, Advisor & Consultant, Saybrook Consulting

, Chief Product Officer, MagellanTV

 

A102. Sports Streaming—Bubble or Boon?

02:00 PM2024-05-212024-05-21

Tuesday, May 21: 2:00 p.m. - 2:45 p.m.

Sports streaming experts discuss the state of sports streaming and offer actionable insights on how to build a robust sports streaming operation and invest in the business wisely.

Moderator:

, Principal Analyst, Ring Digital llc


Panelists:

, Senior Analyst, Sports, Ampere Analysis

, Senior Partner, US Media & Content, Elevate Talent

, President, Team Whistle

 

A103. How to Succeed With Large-Scale Live Sports Streams

03:15 PM2024-05-212024-05-21

Tuesday, May 21: 3:15 p.m. - 4:00 p.m.

Key practitioners and providers discuss the demands, costs, challenges, and upsides of live sports streaming at scale on all platforms, and how to deliver experiences that make fans and brands take notice.

Panelists:

, Managing Partner, OTT Advisors

, SVP, Engineering & Services, MediaKind

, Senior Manager, Paramount and Live Video

 

A104. Reality Check: Real-Time Live Sports Streaming

04:15 PM2024-05-212024-05-21

Tuesday, May 21: 4:15 p.m. - 5:00 p.m.

How critical is ultra-low-latency “real-time” sports streaming delivery in 2024? Who is demanding it, when does it matter, and how can you deliver it reliably and cost-effectively?

Moderator:

, Editor, Faultline, Rethink Technology Research


Panelists:

, Founder, Greening of Streaming and Director id3as / Norsk

, VP, Business Development, Zixi

 

Tuesday, May 21

Track B: The Home Screen: The Business of CTV

The fast-evolving CTV landscape and its major OEMs are exerting a massive impact on streaming delivery, content strategy, monetization, and user experience today, with ripple effects on all the technology vendors who play in that space. This track looks from several angles at the CTV-centric state of streaming in 2024.

 

B101. OS, OEM, Oh My!

01:00 PM2024-05-212024-05-21

Tuesday, May 21: 1:00 p.m. - 1:45 p.m.

From live linear to FAST to SVOD/AVOD/SVAD, how will the OEM and OS wars change the way TV is distributed and monetized?

Moderator:

, Co-Founder/Lead Analyst, TVREV


Panelists:

, Vice President North American Content and Services, LG

, Founder & Managing Director, The Local Act Consultancy

, Co-Founder & CEO, TVision

, Head of Insights, North America, Samsung Ads

 

B102. The FAST Track

02:00 PM2024-05-212024-05-21

Tuesday, May 21: 2:00 p.m. - 2:45 p.m.

FAST experts offer best practices and lessons from running FAST channels in a crowded field of 2,000 competitors.

Moderator:

, Founder, Likewise Media Consultants


Panelists:

, Senior Director and Head of Entertainment Segment, Amagi

, Global Vice President FAST, Insight TV

, Chief Content Officer, TCL

, SVP/GM, Channels, Pocket.watch

, Vice President of Strategy & Business Development - Video Service, DISH Network

 

B103. The Subscription Prescription

03:15 PM2024-05-212024-05-21

Tuesday, May 21: 3:15 p.m. - 4:00 p.m.

Here, we explore how market shifts and strategic innovations are changing the mechanics of subscription to increase value and create a better experience.

Moderator:

, Co-Founder & CEO, Lightswitch


Panelists:

, Senior Consultant, Hub Entertainment Research

, VP Marketing, Bango

, Head of Content & Business Development, Philo

, Team Lead, Partner Growth, Roku

 

B104. Strategic Trends in CTV Advertising and Monetization

04:15 PM2024-05-212024-05-21

Tuesday, May 21: 4:15 p.m. - 5:00 p.m.

Key developments in ad and monetization strategy coming to CTV in 2024 and beyond with insight from key platform players.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Panelists:

, SVP of Research & Marketing, Vevo

, Head of Ad Sales Partnerships, DIRECTV Advertising

, VP, Ad Sales, Fubo

, CRO, Rembrand

, National VP, Programmatic Sales, Spectrum Reach

 

Tuesday, May 21

Track C: Build vs. Buy: Choosing Streaming Infrastructure

All of the market acumen and content strategy in the world won’t help you succeed in streaming without assembling a solid tech stack to ensure smooth and reliable delivery and a satisfying user experience. But when it comes to building out your infrastructure and developing streaming apps, it’s rarely an obvious or clear-cut choice between going off-the-shelf or rolling your own. In this track, we look at the various components of streaming infrastructure and workflow and the key technologies and strategic choices involved in these build-vs.-buy decisions.

 

C101. Lining the Cloud for Live & VOD

01:00 PM2024-05-212024-05-21

Tuesday, May 21: 1:00 p.m. - 1:45 p.m.

Cloud streaming workflows offer flexibility and economies of scale (not to mention straight-up scalability) that are increasingly hard to match with on-prem infrastructure. But cloud migration rarely happens all at once. What are today’s most practical and forward-looking strategies for effective streaming workflows and infrastructure?

Moderator:

, Principal Strategist, Dillon Media Ventures


Panelists:

, VP, Media Solutions, TMT Insights

, Vice President of Media & Entertainment, Endeavor Streaming and VP BOD, Women in Streaming Media

, VP of Engagement and Experiential, LiveX

 

C102. Back End Is the New Front

02:00 PM2024-05-212024-05-21

Tuesday, May 21: 2:00 p.m. - 2:45 p.m.

Backend streaming technology that can scale on demand is the not-so-secret ingredient of live streams that reach the last mile of streaming delivery robustly and reliably. How do you assemble an airtight and affordable streaming back end that withstands bursts and spikes and makes it all look easy?

Moderator:

, CTO, JWP


Panelists:

, VP of Engagement and Experiential, LiveX

, Principal Strategist, Dillon Media Ventures

, Co-Founder & CTO, Lightswitch

 

C103. Securing Your Streams

03:15 PM2024-05-212024-05-21

Tuesday, May 21: 3:15 p.m. - 4:00 p.m.

In an era of new and ever-more-clever piracy schemes and CDN leeching, streaming security is always a moving target. Which security solutions will scale and preserve ownership rights for low-latency live streams as well as for VOD? And what are the next-generation strategies and technologies that will keep high-stakes streams safe?

Moderator:

, Executive Director, Help Me Stream Research Foundation


Panelists:

, Product Manager, Streaming, United Cloud

, Senior Director, Edge CDN Solutions, Synamedia

 

C104. Pain in the Apps

04:15 PM2024-05-212024-05-21

Tuesday, May 21: 4:15 p.m. - 5:00 p.m.

What are the major pain points in streaming app design and user experience in streaming today across its multiple platforms—given ongoing fragmentation in the CTV and connected device space—and where are content providers likely to find the best remedies?

Moderator:

, Principal and Founder, Hub Entertainment Research


Panelists:

, Director, Creative Products, Content Distribution, NBCUniversal

, SVP, Streaming Services, GM, Very Local, Hearst Television

, CEO, Norigin Media

, VP of Product for Emerging Tech, Tubi

Wednesday, May 22

Keynotes

 

Keynote: The Future of Live Sports Streaming Ad Experiences

09:00 AM2024-05-222024-05-22

Wednesday, May 22: 9:00 a.m. - 10:00 a.m.

In March 2021, Amazon acquired the exclusive rights to Thursday Night Football (TNF) from the NFL through 2033. In 2022, the second year of the deal, Amazon introduced the first ever Black Friday football game in NFL history and concluded the 2023 season with record audience gains. Along the way, the retail giant has introduced innovative adtech solutions and audience capabilities that utilize millions of Amazon first-party shopping and entertainment signals—including demographics and geo-signals—allowing brands to reach the right customer with the right message. Available to live sports advertisers for the first time last year, Amazon Ads introduced an innovative product called audience-based creative. Brands could now tailor advertising creative for different audience segments within the same ad slot, increasing ad relevance for viewers highly engaged in a live sporting event. Audience-based creative introduced the ability for brands to engage audiences at scale to reach a more specific demo. How do flexible and data-based strategies like Amazon’s audience-based ad approach suggest future directions for streaming advertising in live sports? Amazon head of U.S. live sports and video sales Danielle Carney and Media Universe cartographer Evan Shapiro discuss these issues and more in this exclusive fireside chat.

Moderator:

, CEO, ESHAP


Speaker:

, Head of US Video and Live Sports Sales, Amazon Ads

 

Keynote: Fireside Chat with Charlie Collier, President, Roku

10:30 AM2024-05-222024-05-22

Wednesday, May 22: 10:30 a.m. - 11:15 a.m.

This fireside chat between Charlie Collier, President of Roku Media, and Evan Shapiro, Media Cartographer, is a must-see conversation. Collier is one of the most consequential and innovative TV execs of the last 20 years, having run AMC during its heyday of Mad Men, Breaking Bad and The Walking Dead, and he is now making his mark at the #1 streaming TV platform in America as the leader of Roku Media. Shapiro will get Collier's perspective on how he sees media today and where he sees the CTV universe going.

Moderator:

, CEO, ESHAP


Speaker:

, President, Roku

 

Keynote: Harnessing Chaos

11:15 AM2024-05-222024-05-22

Wednesday, May 22: 11:15 a.m. - 11:30 a.m.

The ever-expanding multi-screen landscape has exponentially complicated the audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention on a regular basis. However, there are solutions to these problems. There are ways to de-complicate audience aggregation and increase focus on outcomes. But you need to be where viewers are spending their time well. Using a combination of data from across the industry, SVP, marketing, at Spectrum Reach, Michael Guth, reframes the current advertising debate by asking and answering one simple question: Where do today's audiences go for most of their television, most of the time? Guth shares Spectrum's multi-screen, interoperable approach to reassembling fractured attention and delivering codifiable outcomes. If you are having trouble solving the fragmented attention problem, this session will be a must-watch.

Speaker:

, CMO, Spectrum Reach

 

Wednesday, May 22

Track A: Modern Measurement: Who Counts Now?

Explore the evolving role of data and increasing sophistication of data measurement in streaming monetization, adtech, performance, and the CTV landscape.

 

A201. Demand, Distribution, Measurement, and the Rise of Independent Streamers

11:45 AM2024-05-222024-05-22

Wednesday, May 22: 11:45 a.m. - 12:30 p.m.

This session features key members of the Independent Streaming Alliance (ISA), which was formed to promote the value of independent streamers’ premium programming and focus on key areas to ensure diverse programming is maintained. These include identifying and meeting the challenges of demand, distribution, measurement, and ensuring these programmers’ ability to survive and not be suffocated or leveraged out by media giants

Moderator:

, Founder & Managing Director, The Local Act Consultancy


Panelists:

, EVP, Crackle Connex

, Co-Founder and President, Gunpowder & Sky

, General Manager, Streaming, Tastemade and Founding Member, Independent Streaming Alliance (ISA)

, Founder/CEO, DangerTV

 

A202. Data, Identity, & the Privacy Economy

01:30 PM2024-05-222024-05-22

Wednesday, May 22: 1:30 p.m. - 2:15 p.m.

How can content stakeholders and streaming services and channels use data safely to improve user experiences across media? Media thought leaders also explore permission marketing and the cost and value of personal data.

Moderator:

, CEO, Chris Pfaff Tech Media and Producers Guild of America (PGA), VR AR Association (VRARA)


Panelists:

, CMO, VideoAmp

, CMO, Revry

, CEO & Co-Founder, Qonsent

, SVP, Data Analytics & Insights, DIRECTV Advertising

, CTV Strategy & Partnerships, The Trade Desk

, Chief Marketing Officer, OpenAP

 

A203. Mastering the Mechanics of Ad Insertion

02:30 PM2024-05-222024-05-22

Wednesday, May 22: 2:30 p.m. - 3:15 p.m.

Engaging viewers with streaming ads isn’t just about content and delivering the right ads to the right viewers. It’s also about timing, inventory frequency, achieving seamless ad insertion performance that never distracts the viewer, and gathering the right metrics to assess your ads’ success and maximize value for brands. What technology solutions—AI-enabled or otherwise—can you use to automatically serve up ad experiences that satisfy viewers and profit stakeholders?

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Panelists:

, CTO, JWP

, Director, Ad Operations & Technology, Infinitive

, SVP Global Digital Ad Operations, Paramount

, Chief Technology Officer, Caffeine

, Head of Roku Ad Exchange, Roku

 

Wednesday, May 22

Track B: Media Moderation: Sustainability in Media

This track explores strategies for green and sustainable technology infrastructure and practices to curb energy usage throughout the streaming supply chain. It also examines the progression toward greater sustainability with ongoing technology disruption at every stage of streaming delivery.

 

B201. Computing While Cooling

11:45 AM2024-05-222024-05-22

Wednesday, May 22: 11:45 a.m. - 12:30 p.m.

Leading streaming technology providers and innovators discuss how to make media’s tech stack more cost- and energy-efficient and implement sound and sustainable best practices throughout the media supply chain.

Moderator:

, Executive Director, Help Me Stream Research Foundation


Panelists:

, Director, Altman Solon

, Founder, Greening of Streaming and Director id3as / Norsk

, CTO, Adeia

, Senior Software Engineer, Netflix

 

B202. The Future & Streaming Codecs

01:30 PM2024-05-222024-05-22

Wednesday, May 22: 1:30 p.m. - 2:15 p.m.

How critical are codec choices and encoding strategies to streaming sustainability, and how do you strike a balance between affordability, efficiency, quality, and future-proofing your content when it comes to encoding and building your encoding ladder?

Moderator:

, Founder, Streaming Learning Center


 

B203. The Future of Content Delivery

02:30 PM2024-05-222024-05-22

Wednesday, May 22: 2:30 p.m. - 3:15 p.m.

As the walls between cloud compute and content delivery continue to fall, CDN infrastructure becomes increasingly commoditized, more legacy CDNs fall by the wayside, and the ongoing adoption of sustainable practices mandate infrastructure changes, is there a future for traditional CDNs? And if not, what’s next?

Moderator:

, Founder, Greening of Streaming and Director id3as / Norsk


Panelists:

, Chief Executive Officer, RealSprint

, Senior Director, Media and Content Services, A+E Networks

, VP, Content Delivery Services, Harmonic

 

Wednesday, May 22

Track C: No Company for Old-Fashioned

A crash course in what’s next in the media world and the media workplace and how to adapt and embrace it.

 

C201. Leadership Now

11:45 AM2024-05-222024-05-22

Wednesday, May 22: 11:45 a.m. - 12:30 p.m.

Pick up 21st-century leadership strategies for the media industry from the business’s best and brightest.

Moderator:

, President, Rasenberger Media LLC


Panelists:

, Partner & CTO, REDspace

, Executive Director, Global Newsroom Strategy, POLITICO

, EVP, Global Partnerships and Business Development, A+E Networks

, Chief Product Officer, BBC Studios

 

C202. Diversity Is Not Equity

01:30 PM2024-05-222024-05-22

Wednesday, May 22: 1:30 p.m. - 2:15 p.m.

The ABCs of DEI in the media industry—it’s more than a numbers game.

Moderator:

, Founder, LPG edu


Panelists:

, Chief Diversity, Equity & Inclusion Officer, Weber Shandwick

, Culture Whisperer, Talent Champion, ThinqShift

, Global EVP Chief Diversity Equity and Inclusion Officer, McCann Worldgroup

 

C203. Unlocking Diverse Audiences Through FAST

02:30 PM2024-05-222024-05-22

Wednesday, May 22: 2:30 p.m. - 3:15 p.m.

Multicultural audiences make up approximately half the U.S. population and wield a buying power of $7 trillion. For brands looking to grow their presence in the multicultural marketplace, FAST quickly connects them directly to these viewers, and at scale.

Moderator:

, CEO, ESHAP


Panelists:

, Chief Business Officer, Fuse Media

, SVP, Head of Brand Solutions and Strategy, Fuse Media

Wednesday, May 22

Closing Keynote

 

Closing Keynote: Next Is Now: The State of the Streaming Media Industry

03:30 PM2024-05-222024-05-22

Wednesday, May 22: 3:30 p.m. - 4:30 p.m.

This is the fourth-wall-breaking, gloves-off, must-attend closing keynote with Streaming Media NYC conference chair and official/unofficial media industry cartographer Evan Shapiro. Speakers, vendors, and attendees re-convene for hot takes, key takeaways, forward looks, what we learned, and where we’re going.

Speaker:

, CEO, ESHAP