Julie Triolo is Founder and Partner of Maniscalco Marketing & Consulting, a firm that partners with media, entertainment, and technology companies to build modern go-tomarket strategies and organizations at the intersection of content, culture, data, and advanced advertising. Drawing on decades of operator experience, Triolo advises senior leaders on brand positioning, product marketing, organizational design, and revenue growth in an increasingly complex media landscape.

Most recently, Triolo served as Senior Vice President of Product Marketing at FOX, where she led ad product and platform marketing in a newly created role. She was responsible for advancing client-centric, platform-led business solutions and bringing advanced advertising capabilities to market, working cross-functionally to drive innovation and new revenue opportunities across the company.

Prior to FOX, Triolo was Senior Vice President, Global Research & Marketing at Vevo, where she unified the company’s Research, Ad Product, and Media & Distribution Marketing teams, creating the backbone of Vevo’s insights-driven go-to-market strategy for partners, brands, and fans.

Previously, she served as Vice President of Product Marketing at Warner Bros. Discovery, launching products across a broad portfolio including CNN, HBO Max, and the Kids, Family, and Young Adult platforms.

Earlier in her career, Triolo held senior leadership roles at King Activision Blizzard Media as Head of Global Business Marketing, where she developed brand positioning and go-tomarket strategies that drove revenue growth for both King and its parent company, Activision Blizzard. She also served as Head of Global Marketing for Yahoo News, Yahoo Finance, and Yahoo Tech, helping pioneer new ways of delivering news and information across mobile apps and digital magazines.

In 2015, Triolo was appointed to the National Press Foundation’s Board of Directors, where she served as Co-Chair of the Fundraising Committee. She is a recipient of the New York Advertising Club’s Presidential Award.

Triolo earned her B.A. in Communications from the University of California, Santa Barbara.