HTML5 Track
Streaming Media East 2011
The Business & Technology Of Online Video
May 10-11, 2011 - (Preconference Workshops: Monday, May 9)
New York Hilton Midtown • New York, NY
Gina Smilansky
Director, Digital Strategy
Aegis Media

Gina is currently working as a Digital Strategy Director within the P&G communications planning group at Carat. Her role includes direct oversight on the Gillette account, as well as providing strategic support on other P&G initiatives. Gina focuses on leveraging consumer insights to define Gillette's digital strategy across a number of touch points (e.g., iMedia, Broadband, Social, Mobile and Search). She also works with the broader team to develop holistic, cross-media solutions that are meant to drive consumers down the path-to-purchase.

Prior to P&G, Gina has worked on the digital strategy, planning and buying for a number of major clients at Carat, including Pernod Ricard, Pfizer, Vh1, MTV, Nickelodeon, L.e.i. and Revlon. 

Before coming to Carat, Gina worked at Beyond Interactive where she gained experience with direct response marketing on the Netbank account.  Previous to that, she worked at Xuppa, Inc., where she specialized in affiliate-related marketing. 

Gina holds a Bachelor of Arts in both Political Science and Communications from the University of Pennsylvania and is currently getting her Masters in Strategic Communications at Columbia University.

Streaming Media East 2011
Tuesday, May 10, 2011
10:30 a.m. - 11:30 a.m. Winning With Ad Buyers: What Makes Your Video Inventory Valuable?

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Eric Kessler
Ran Harnevo

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