HTML5 Track
Streaming Media East 2011
The Business & Technology Of Online Video
May 10-11, 2011 - (Preconference Workshops: Monday, May 9)
New York Hilton Midtown • New York, NY
Bruce Alfred
Web Video Consultant
Cobblestone Films

Bruce Alfred is a video professional who's produced, shot, and edited non-fiction programs ranging from short web video promotional pieces to full-length documentaries. He's worked with organizations of all shapes and sizes from local non-profits to businesses with worldwide reach such as PBS, A&E Television Networks, and Mayo Clinic.

Alfred founded Cobblestone in 1995, and his projects have taken him from the operating room to the board room; from a Somali immigrant community to the south of France.  One of his better-known documentary projects was a four-hour series on the group of impressionist artists, The Other French Revolution: The Impressionists, which is one of A&E Television's most sophisticated and successful programs to air on Biography.  Projects prior to Alfred's establishment of Cobblestone include working with Ken Burns as coordinating producer for Baseball, the eighteen-hour PBS series.

Alfred has long embraced emerging technologies when such technologies lower costs, increase efficiencies, or allow new opportunities.   As streaming video on the web became practicable, Alfred saw the challenge and opportunity in delivering a highly satisfactory results-oriented web video experience.  After in-depth web-video related research and much testing of software and hardware, Alfred now serves as a consultant to organizations that are interested in optimal video delivery to internet connected devices, as well as video SEO, monetization, and analytics. He also works with clients on instituting best practices for integrating video into websites, social media, and video sharing sites.

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