Andy launched Beet.TV in March of this year.
The video blog covers the exploding world of online video; reporting on consumer generated content, the industry players, and the tools and services that make this emerging medium possible. The vlog explores the societal and business implications of this phenomenon.
Beet.TV evolved from Plesser Holland, a public relations firm with offices in New York and Washington. During its 15 year history, the firm has developed a specialty in representing media clients including WIRED, PC Magazine, Gourmet, CNET Networks, Salon.com, Technology Review, Red Herring and PRWeek.
Says Andy, “What is most exciting about all this is bringing video into the blogesphere -- where content is linked and searchable. I always knew the power of television appearances for our clients, but I also knew the ephemeral nature of television coverage: the spot is on and it’s gone. In video blogging, content is non-linear, videos remain ‘live’ as clips become searchable in a new ‘on demand’ environment.”
He believes that video blogging offers an important new communications platform for corporations and institutions. “Just as blogging can make any entity a publisher, the ease of video production means that organizations can be television programmers with an effective distribution network on the Internet,” he adds.
This summer, Andy spun off Beet.TV as a subsidiary of Plesser Holland. The new unit is creating custom video blogs for clients including MIT and Fordham University.
Before forming his own firm in 1992, Andy was a senior vice president at Howard J. Rubenstein, where he worked for eight years. Before entering the pubic relations business, Andy was a jazz impresario for theatrical producer Joseph Papp, worked at CBS TV as an associate producer, and was a press officer in the 1984 presidential campaign of Walter Mondale.