10:00 AM ET
7:00 AM PT
Online Sessions
Length: 1 Hour
Description: As traditional broadcasters and content companies test the waters of deeper investments in streaming, from on-demand OTT to FAST, crossing the channel that separates the two worlds means acclimating to new tech and different workflows as well as different culture and business approaches. What can the Digital Natives of the OTT world teach broadcasters about making the transition, from monetization issues to digital rights management, balancing longtail and fat tail content strategies, and regionalization/localization of content in the streaming world? And how can they manage the cannibalization of their revenue streams as they add new ones leveraging some of the same content? This panel of OTT experts—some of whom have made the jump and lived to tell the tale—discusses the top challenges that broadcast-rooted content companies face today when moving to OTT.