Widevine Technologies, the only provider of multiformat and multiplatform DRM and the recognized "Switzerland of DRM," today announced support for Adobe Integrated Runtime (AIR). This cross-operating system developed by Adobe enables developers to build and deploy desktop-based Internet applications that can download and consume Flash. AIR-based applications are increasingly used to enable the download of premium Flash-based content to consumers' desktops. This represents the first DRM to support this emerging runtime standard.
Earlier this year, Widevine announced the first multiplatform, multiformat DRM solution to secure and enable ad integrity within Flash-based progressively downloaded or streamed media. Flash is the most ubiquitous Internet-based video format with eight million downloads each day and 1.2 billion customers. Widevine's continued innovation in the area of digital media DRM enables total consumer freedom while protecting content owner revenues.
"Our customers want consumers to have free access to Internet digital media but they must retain the ability to monetize this business model," said Brian Baker, Widevine CEO. "They face a number of technical hurdles before they can realize the economies of scale for online ad-based revenues that exist in traditional broadcast television. Widevine's added flexibility to secure Flash-based downloads lowers this barrier to generating new revenue from digital media."
"We have seen significant growth in interest in delivering secure ad-supported video over the Internet," said Michael Wolf, research director with ABI Research. "This interest, which will create over 300 billion videos viewed in 2012 alone, makes end-to-end security critical. Widevine's ability to protect Flash-based video and other formats helps ensure advertising integrity and consumption verification, both necessary in the overall monetization of broadband video."
Widevine currently acts as an industry consultant with major content owners to facilitate their secure digital distribution strategies. In contrast to traditional DRM technologies which restrict content purchase and usage to specific devices, video formats and online services, Widevine opens DRM interoperability to all platforms, networks and video devices. This Switzerland of DRM approach has now been extended to support Flash downloads.
About Widevine Technologies, Inc.
Widevine is the leading provider of content protection and forensic watermarking solutions worldwide for content owners and Telco, cable and internet service operators.
Widevine enables the acquisition and distribution of premium studio and broadcaster content for more than 130 service providers. Its patented conditional access and DRM technologies make it possible to monetize the distribution of digital media and PayTV content while creating new revenue opportunities through the secure distribution, identification and tracking of digital content.
Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NasdaqGS:CSCO - News), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE:TU - News) and VantagePoint Venture Partners.