Ultra Music Selects MyVideoRights to Monetize and Distribute its Music Videos Online
Popular dance label expands already-significant online audience, protects content and opens new revenue stream.
New York, NY(22 Mar 2011)
MyVideoRights (MVR), the expert in actively managing and monetizing professionally produced video online, today announced a deal with Ultra Music, an independent electronic dance music label. Through its Active Rights Management, MVR will manage Ultra Music's digital rights and distribute the label's content online via branded channels across video sharing and social media sites as well as new platforms such as mobile and Internet TV. Incorporating pre-roll advertising within Ultra's premium content MVR will offer advertisers unprecedented exposure.
Ultra Music was the most played dance label in 2010 Billboard and won the award for "Best American Dance Label" for the fifth year in a row at the 25th Annual International Dance Music Awards in March 2010. The label's A&R division handled the certified double platinum 2009 hit "I Know You Want Me (Calle Ocho)" featuring Pitbull and earned the acclaim of being the #1 watched music video on YouTube in 2009. Last month the label achieved more than 80 million views worldwide. The label represents popular artists including Tiësto, deadmau5, Benny Benassi, Kaskade, Armin van Buuren, and more.
"MyVideoRights is well-known for its successful work with music companies in Europe and we're excited to bring this expertise to the U.S. market with Ultra Records," said Ron Schneier, COO of MVR North America. "We are extremely pleased to have Ultra as our partner as they have a premier catalog of quality artists. Ultra is one of the top-viewed record labels online and MVR will help further grow that audience while giving advertisers access to over 15 million unique monthly viewers."
"Ultra's massive success on YouTube demonstrates intense demand for high quality dance music videos. After several years of success on our own, we needed to find the right partner to help us manage our rights and monetize our video content effectively," said Elliott Walker, Senior Director of Digital Development and Distribution at Ultra. "MyVideoRights has both the tools and the people to generate the results we need. I'm excited to be working with MVR to further our digital business."
About MyVideoRights
MyVideoRights (MVR) is the expert in actively managing and monetizing professionally produced video online to protect proprietary rights, increase viewership and generate revenue for content owners. MVR places ads within videos on destination and social media sites including YouTube, Facebook, Metacafe and Dailymotion. The company currently drives more than 300 million views per month across its catalog, which consists of videos from producers and rights holders including The Football Association, Premiership Rugby, Tiger Aspect ("Mr. Bean"), BBC Worldwide (BBC Motion Gallery), Ministry of Sound, Comic Relief and Hat Trick Productions. Producers are able to maximize their video assets and brand awareness without investment and internal bandwidth while advertisers benefit from targeted placement within safe, engaging, premium content. MVR has offices in London and New York. For more information visit www.MyVideoRights.com.
About Ultra Music
Ultra Music is an American independent electronic dance music record label that was formed in New York City in 1995. Ultra's current roster includes North American artists Kaskade, deadmau5, Honorebel, Jump Smokers, Markus Schulz, Steve Smooth, Sharam, Cedric Gervais, Nick Terranova, Serge Devant, Kim Sozzi, JES, and more. The label?s international roster includes deadmau5, Tiësto, Above & Beyond, Benny Benassi, Ferry Corsten, Armin van Buuren, Kraak & Smaak, Morcheeba, Fedde le Grand, Enur, and others. Ultra has featured releases from the aforementioned artists and many others such as Paul van Dyk, David Guetta, Paul Oakenfold, The Crystal Method, Timo Maas, Sasha & John Digweed, 4 Strings, Panjabi MC, Despina Vandi, and Junkie XL. Amassing a catalogue of hundreds of videos, Ultra Records currently ranks at #7 worldwide on the YouTube video site for Most Viewed (All Time) and #1 in the Most Viewed (All Time) Musician category. Visitwww.ultrarecords.com for more information.