Toshiba and Rovi Team to Launch World's First TVs Certified for DivX Plus Streaming
Will Enable the Advanced Adaptive Streaming of Premium Entertainment From Digital Storefronts and Service Providers
SANTA CLARA, Calif.(07 May 2013)
Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today
announced that Toshiba Corporation is launching a range of DTVs
Certified for DivX Plus Streaming. The latest agreement will help
increase the reach of Rovi's advanced adaptive streaming format and
enable Toshiba DTVs to support high-quality entertainment services from
over-the-top providers such as KNOWHOW Movies by Dixons Retail in the
UK.
DivX Plus Streaming brings a cutting-edge feature set to streaming
media that is typically characteristic of the Blu-ray Disc consumer
experience such as multi-language subtitles and audio tracks,
trick-play track for smooth fast forward and rewind, chapter points for
quick scene navigation, and resume playback across devices. In
addition, to help eliminate buffering or the "spinning wheel", DivX
Plus Streaming includes Dynamic Resolution Scaling. Providing smooth
and seamless transitions between different resolutions, Dynamic
Resolution Scaling helps ensure consumers enjoy quick start times and
continuous play even in low or fluctuating bandwidth environments.
"We are pleased to continue our relationship with Rovi and integrate
DivX Plus Streaming to add to the high-quality viewing experiences that
we offer," said Takahiro Uchida, Deputy Senior Manager, TV Products
Dept., Products Management Div., Toshiba Corporation Digital Products &
Services Company. "By integrating services such as KNOWHOW Movies with
DivX Plus Streaming and enabling entertainment experiences that are
flexible, convenient, and feature rich, we are providing even greater
value to our customers."
KNOWHOW movies is powered by Rovi Entertainment Store, a technology
solution that includes white-label storefront and playback client SDKs,
cloud services, as well as content licensing, management, and marketing
services. Rovi Entertainment Store, which is helping a range of
retailers, service providers, CE manufacturers, content owners, and PC
OEMs to drive revenue from over-the-top (OTT) storefronts and
cloud-based entertainment, has adopted DivX Plus Streaming as its
preferred method of content delivery.
DivX Plus Streaming has been approved by studios and adopted by
companies helping fuel over-the-top entertainment distribution. The
advanced adaptive streaming format has gained the support of IC vendors
including Broadcom, MediaTek, and MStar, and has been selected to power
video delivery for UK-based Dixons Retail's KNOWHOW Movies, German
retailer Media Markt's Videodownloadshop, and Mei-Ah and China Mobile
powered services that provides 4G LTE and 3G service subscribers
instant access on their Android mobile devices to on-demand, catch-up
TV. The DivX DRM (digital rights management) solution, as used with
DivX Plus Streaming, was also recently approved by the DECE (Digital
Entertainment Content Ecosystem consortium) for use in the UltraViolet
ecosystem.
"Our collaboration with Toshiba results in new products for consumers
that provide optimized, high-quality playback of streaming
entertainment in the living room," said Simon Adams, SVP, Sales and
Marketing, Consumer Electronics, Rovi Corporation. "This product launch
extends our long-standing relationship with Toshiba and adds to the
growing industry support we are receiving for DivX Plus Streaming."
Toshiba's DTVs Certified for DivX Plus Streaming with KNOWHOW Movies is
expected to be available to consumers later this quarter in the UK.
About Rovi Corporation
Rovi powers the discovery, delivery, display and monetization of
digital entertainment. With innovative technology solutions for
consumer electronics manufacturers, service providers, content
producers, advertisers, retailers and websites, Rovi connects people
and the entertainment they love. The company holds over 5,000 issued or
pending patents worldwide and is headquartered in Santa Clara,
California. More information about Rovi can be found at rovicorp.com.