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Piksel, a global provider of video monetization software and solutions, announced today that it has been chosen by the Nine Network of Public Media, PBS member station KETC-TV in St Louis, to enable the online broadcast and live streaming of the station's local programing for the first time with the Piksel Video Platform.
Consumers are increasingly demanding video content to be delivered anytime, anywhere, and on a multitude of devices. When content owners put significant investment behind producing their programs, it no longer makes sense to have them accessible from the TV set only, when technology can now carry them to people wherever they are. In order to realize the full potential of its content and keep up with a rapidly changing media landscape, the Nine Network is working with Piksel to deliver compelling OTT experiences of the same high standard broadcast quality that viewers have come to expect.
"We selected Piksel because of their ability to provide round-the-clock support to ensure seamless integration with our existing broadcast infrastructure at minimal additional expense," the Nine Network's Information Technology Director, David Thiele. "By implementing the Piksel Video Platform, we are extending our reach considerably simply by broadcasting live content over the internet."
To advance its strategy to provide content on multiple platforms, the Nine Network will use the flexible Piksel Video Platform to stream live local content via web browser, on desktop, and on mobile devices. The solution also integrates the Nine Network's closed captioning feed into the online broadcast player, thereby liberating its video content and making it available to a wider audience.
"Our viewer-centric approach and deep understanding of broadcast and broadband video solutions enabled us to provide a solution which perfectly met the unique needs of KETC-TV," said Kevin Joyce, Chief Commercial Officer, Piksel. "The Nine Network is known for its award-winning original programing, like Stay Tuned, Arts America and documentaries that air nationally on PBS stations. That makes us particularly proud to welcome the Nine Network as a customer. This partnership is a great example of an innovative content producer taking exciting steps into the evolving world of digital distribution."
About Piksel
We help the world's leading brands maximize their reach and return with video.
Comprised of a global team of experts we call 'Televisionaries,' Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Mediaset, and Sky Deutschland, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.
Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas, serving more than 1,600 clients in over 50 countries.
Follow the company on Twitter at www.twitter.com/piksel
About the Nine Network of Public Media
The Nine Network of Public Media is a multifaceted public media organization creating a network of individuals and organizations empowered by public media to strengthen civic life. One of the nation's most watched public television stations, the Nine Network offers the people of the St. Louis region multiple ways to explore the world and become engaged in civic life, including four distinct broadcast channels (Nine PBS, Nine World, Nine Create and Nine Kids), www.nineNet.org, the Nine Center for Public Engagement and Nine Academy.
The Nine Network's rich legacy of innovation and community service was launched in 1954. The Nine Network is a community-supported nonprofit organization whose mission is to bring St. Louis together as it connects our region to the world and the world to St. Louis.
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