Clearleap and Zuora Team Up to Offer Complete Subscriber Monetization for Over the Top Streaming
Joint solution provides actionable user insights and robust financial reporting to drive revenue growth
FOSTER CITY, CA & ATLANTA, GA(11 Sep 2015)
Clearleap, the leading provider of multiscreen video logistics for the media and entertainment industry, and Zuora, the subscription commerce, billing and finance leader, today announced a partnership that will support content owners in their efforts generate direct revenue from OTT streaming while capturing powerful, actionable data to drive subscriber retention and growth. This announcement comes just ahead of IBC 2015, where both companies will be exhibiting.
The joint platform, which operates within Clearleap’s end-to-end Multiscreen Solution, leverages Zuora’s billing expertise and Clearleap’s robust subscriber management, including an array of behavioral data, to provide customers with an unparalleled 360-degree view into their subscribers’ behavior. These powerful insights can then be used to implement automated marketing campaigns, targeted promotions and optimize content offerings, ultimately providing direct-to-consumer service providers with tools to reduce churn and increase customer acquisition.
Additional benefits of the joint solution include sophisticated billing and payments processing with support for payment in over 200 currencies, integration to enterprise accounting software for accelerated close processes, and intuitive dashboards that enable outstanding customer care and real-time troubleshooting. The platform’s commerce flexibility enables streaming service providers to tailor packages and promotions across demographics and regions.
“For traditional content owners, going direct-to-consumer requires managing billing cycles, packages and promotions and subscriber support, which is brand-new territory for many of them,” said Braxton Jarratt, CEO and co-founder of Clearleap. “Our alliance with Zuora allows us to not only uplevel our platform by integrating with a powerful billing and commerce solution, but also give our customers the insights they need to truly understand their subscribers. This tool takes a lot of the guesswork out of running a standalone streaming service, making the move to OTT a near-frictionless endeavor.”
“We are delighted to be partnering with Clearleap to offer a complete solution for global OTT video management and monetization”, said Craig Barberich, Head of Media Solutions at Zuora. “The Zuora Relationship Business Management platform combined with the world-class Clearleap video management platform is truly unique not only because of the unmatched depth of features and capabilities, but also because of the integration of data between platforms that empowers content owners to quickly launch new OTT services with detailed reporting and analytics to truly profile their subscribers and measure success.”
To celebrate the joint solution, Zuora and Clearleap will be hosting Content and Cocktails at the Clearleap Booth at the IBC Show on September 12, 2015 at 5pm. For more information about Zuora and its suite of subscriber management solutions, please visit www.zuora.com. For additional information about Clearleap’s end-to-end multiscreen video solution, please visit www.clearleap.com.
About Clearleap:
Clearleap’s multiscreen platform powers compelling new multiscreen business opportunities for premium content owners and pay TV providers. Today, household names such as HBO, A+E Networks, the NFL, BBC America, Sony Movie Channel, Scripps Networks Interactive, Time Warner Cable, and Verizon trust Clearleap with mission critical services. Privately held, Clearleap is headquartered in Atlanta, Georgia with an office in New York City, European headquarters in Amsterdam, Netherlands and Latin American Headquarters in Miami, Florida. Clearleap has data center hubs strategically placed across the United States and Europe. For more information, please visit www.clearleap.com.
About Zuora:
Zuora’s solution allows any business in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams, and disrupt market segments to gain competitive advantage. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, London, Paris, Munich, Beijing, Amsterdam, Vienna, Sydney, Copenhagen and Stockholm. Zuora clients come from a wide range of industries, including media, travel services, consumer packaged goods, cloud services, and telecommunications. Clients include Financial Times, Schneider Electric, Box, Honeywell, NCR, RTL, lynda.com, The Guardian, YP.com, BlueJeans, Shutterfly, TripAdvisor, Vivint and Trulia. To learn more about Zuora, please visit www.zuora.com.