Campaign Results Show that Minteye's Pre-Roll Video Skip Technology Provides a Win-Win for Consumers, Advertisers/Agencies, and Publishers
Brand marketers working with the company report that consumers who “slide to skip” using Minteye’s Pre-Roll Skip Ad clicked through to the campaign landing page over 400% more than visitors who let the pre-roll video ad run entirely
NEW YORK(27 Aug 2014)
The digital marketing industry has long been challenged to satisfy three constituencies with competing agendas – consumers, advertisers/agencies, and publishers.
Results from brand campaigns running Minteye’s Pre-Roll Skip Ad with slide bar technology prove that it’s possible to satisfy all three. Consumers are happy to gain control, rewarding marketers with higher click-through and engagement rates on video pre-rolls (with guaranteed, active engagement). When marketers are happy with campaign performance, then publishers are happy, too, particularly since they can monetize each and every impression even when the pre-roll is skipped. All three stakeholders benefit from a more positive user experience.
With Minteye’s Pre-Roll Skip Ad solution, when a consumer simply slides the bar to skip the pre-roll (or pushes to skip on a mobile device), an ad visual broken down into tiles appears over the pre-roll. As the consumer continues to slide the bar, the tiles come together to become a branded image/message which is resized to fit the frame. Once the branded image comes together, the “Skip” button becomes active and the consumer can proceed directly to the content having been exposed to the branded image/message.
Based on the campaigns run by minteye for leading international brands in US and Europe, the company can report the following results (on average):
- Guaranteed brand exposure of at least 5.5 seconds (when consumers “slide to skip”) for the 34% who prefer to skip the ad
- 3.5% of those exposed click-through to the marketer’s landing page vs. a 0.6% click-through rate for typical pre-roll ads (source: TubeMogul, non-mobile, US)
- Over 4X more consumers who “slide to skip” visit the marketer’s landing page than those who let the pre-roll video ad run entirely
The pre-roll video ad unit is a major driver of growth of online video advertising. The Pre-Roll Skip Ad offers publishers an ad unit which enables them to monetize when the pre-roll is skipped. And with the growing industry concern for ad fraud, Minteye’s slide to skip technology enables fraud-free online video advertising.
With the growing demand for pre-roll video advertising, publishers can now be more flexible with pre-roll length by simply integrating “slide to skip” functionality any time during the pre-roll session. This will enable publishers to integrate longer, TV-like pre-roll ads.
Minteye provides publishers with a lean-in game-like solution for keeping more satisfied consumers on their website. Minteye provides publishers with satisfied marketers because consumers are four times as likely to click through to the marketer’s landing page as consumers who let the entire pre-roll run.
“The results from the campaigns we’ve run have proven the importance of Minteye’s Pre-Roll Skip Ad solution, which is generating both click-through and engagement improving the overall user experience from pre-rolls,” said Gadi Hadar, CEO, Minteye. “The real value of Minteye’s Pre-Roll Skip Ad is that it respects the consumer’s time and ability to choose and the marketer’s budget by delivering strong performance.”
About Minteye
Founded in Tel Aviv with offices in NYC, Minteye provides brand advertisers with non-intrusive advertising solutions that break through modern advertising blindness. Minteye’s proprietary slide-bar technology guarantees user engagement, brand lift for advertisers and increased revenue for publishers by making it fun and memorable to engage with brand messages. Powered by its slide bar technology, Minteye’s advertising products include Pre-Roll Skip Ad, a unique solution that provides consumers control over the ad experience by creating a game like interaction, and Sliding CAPTCHA, a type-free and interactive cross platform Turing test solution that validates user engagement within a game-like environment. For more information on Minteye please visit www.minteye.com.