Adobe Reveals Next Wave of Innovation for Creative Cloud Video Apps at NAB
Major Updates and New Features Turbo-charge Video Workflows, Outpacing the Competition
SAN JOSE, Calif.(02 Apr 2014)
Adobe (Nasdaq:ADBE) today announced plans to significantly update all the video apps in Adobe Creative Cloud and will showcase these innovations at the NAB 2014 show in Las Vegas next week. Milestone feature additions, expected to ship in the next coming months, include major updates to Adobe Premiere Pro CC and Adobe After Effects CC, designed to make everyday tasks easier and faster, enabling video professionals to create stunning videos, TV shows, films and commercials more efficiently. At NAB Adobe is also unveiling new features for Adobe Anywhere, the collaborative workflow platform that empowers teams using Adobe professional video apps to work together as they access and manage centralized media and assets across virtually any network.
Underscoring the rapid adoption of Adobe Creative Cloud tools in the broadcast and film industries, Adobe is also proud to announce that two-time Academy Award-winning editor Kirk Baxter A.C.E. is cutting David Fincher's upcoming feature film “Gone Girl” exclusively with Adobe Premiere Pro CC.
Revealing the Future of Adobe Video
At the NAB 2014 show, Adobe will provide a sneak peek of the innovative magic coming soon to the company’s professional video apps. Key updates include:
- Timesaving editorial features in Premiere Pro CC. New features include Live Text Templates that let users edit text in After Effects CC compositions directly in Premiere Pro CC; Autosave to Creative Cloud for automated backup of projects; and a new Masking and tracking feature that provides accurate masks that follow subjects and blur out faces and logos, crucial for newsroom editing. In addition, the new Master Clip effect in Premiere Pro and SpeedGrade changes the effects applied to original clips and ripples down through all instances of the clip.
- Powerful new updates to After Effects CC include Keying effects to provide better keying results with compressed footage; and Typekit integration with Premiere Pro CC and After Effects CC provides users with access to a growing library of fonts worth $30,000, that can be used on the desktop.
For more information on the new features coming to the Creative Cloud video apps, please go here.
Collaborating in Real-Time with Adobe Anywhere
Adobe today also announced important updates to Adobe Anywhere, the modern collaborative workflow platform that empowers users of Adobe professional video solutions such as Adobe Premiere Pro CC and Adobe After Effects CC to work together using centralized media and assets across standard networks. Adobe Anywhere complements Creative Cloud applications and enables deep collaboration for large organizations working with video, including broadcasters, educational institutions and government agencies. New features for Adobe Anywhere, include: Hot Backup, which provides real-time back up of projects; Rough Cut Support to start editing rough cuts in Prelude CC and finish sequences in Premiere Pro CC; and After Effects CC media processing for direct integration between Anywhere and After Effects CC.
Adobe will demonstrate these new solutions for the first time at NAB at its booth #SL3910, in the South Hall of the Las Vegas Convention Center, April 7 – 10. Adobe will also highlight key customer and partner focused initiatives at its booth and will have its professional video and broadcast apps presented in nearly 100 partner booths throughout the NAB exhibition.
Adobe Quote
Steve Warner, vice president of product development, Adobe
- “Broadcasters, filmmakers, corporate publishers and video professionals today are expected to relentlessly keep up with new formats, frame rates and distribution methods. Customers who have switched to Adobe Creative Cloud from alternative offerings tell us that Adobe apps and solutions give them a significant advantage. And with hundreds of new features and enhancements added with regular releases over the past 12 months, we continue to raise the bar with faster workflows for video pros.”
Availability
At NAB, Adobe is previewing the next major updates to its professional video and audio products that are not yet publicly available. These updates are expected to ship in the next couple of months, along with other major updates to Creative Cloud. Learn more about the forthcoming video updates here or register for a special webinar on Thursday, April 10 here. To be among the first to know when these and other Creative Cloud updates are available, follow us on Twitter @creativecloud or join us on Facebook.
About Creative Cloud
Creative Cloud is a radical rethinking of the entire creative process and an industry-defining shift in creative expression and inspiration, where members can explore, create, publish and share their work across devices, the desktop and the Web. With Creative Cloud membership, users also have access to: a vibrant global creative community; publishing services to deliver apps and websites; cloud storage and the ability to sync to virtually any device; and new products and exclusive updates as they’re developed.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.