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May 23, 2016

Featured Articles
Euro 2016, Then Olympics, Set to Break Live Streaming Records
Official streams may reach peaks of 15-18TB per second for the Rio Olympics, but the IOC is banning social streaming from the games, without saying how it plans to police or punish fans who use Periscope, Facebook Live to share the games
SME 2016: Authenticity Is Crucial for Branded Online Video
Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
SME 2016: OTT Discoverability is Still a Challenge
As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.
SME 2016: VR Video Is Cumbersome, But Still in its Infancy
The cameras have poor controls, the headsets are bulky, and the results sometimes make people sick. Still, don't write off virtual reality just yet.
Online Video News
Across Demographics, Netflix Beats Live TV, Finds E-Poll Survey
When viewing a program, people who have streamed a full-length show in the last six months far prefer streaming their content to watching live TV.
Kaltura Debuts Flexible, Cloud-Based Video Platform-as-a-Service
With Kaltura's API-based cloud offering, developers can add video to any workflow or create applications without worrying about compatibility or scalability.
Netflix and Univision Partner for 'Reverse Syndication' Deal
In an innovative arrangement, Univision will show the first seasons of two Netflix series, helping Netflix reach Hispanic viewers.
Streamer Survey Shows 20 Percent Plan to Downgrade Pay TV Service
Millennials are least likely to see the value of pay TV services, but a demand for bundled offerings could help the cable and satellite companies.
Industry News
Conversion tool and professional services enable Kaltura customers to switch to an integrated video platform with simple, predictable pricing and industry-leading customer support.
Time Inc.’s People, Entertainment Weekly and HelloGiggles Will Be Instant Launch Partners on Programming and Audience Strategy Initiatives
 
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