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February 02, 2015

Featured Articles
Commentary: Flash Is Dead Again (Yawn)
Sure, YouTube now defaults to HTML5 Video and VP9 for most browsers, but don't send flowers to Adobe just yet. Flash still has a lot of life left in it.
Build a YouTube Following: Shira Lazar Shares Insider Advice
Succeeding on YouTube requires passion, creativity, and tons of hard work. The host of What's Trending explains how to attract viewers the right way.
Fox Networks: Behind TV Everywhere's Slow Consumer Rollout
TV Everywhere isn't everywhere, and it won't be for several years. A Fox exec explains why there's no magic wand for content programming deals.
How to Successfully Integrate Brands With Streaming Entertainment
For Believe Entertainment Group, the key to brand involvement is putting the talent first, looking for brand opportunities later, and always being truthful with the viewer.
Online Video News
YouTube Defaults to HTML5 Video and VP9 Codec for Most Browsers
Overcoming obstacles that prevented it from making the switch previously, YouTube says HTML5 video is now ready for the spotlight.
As Super Bowl Nears, NFL Grows Online Video Distribution Plans
In a first, NBC won't require pay TV authentication to stream this year's game, but smartphone viewers will still need to pay for access.
RGB Networks Sold to Imagine Communications for Undisclosed Sum
The move—the fourth recent acquisition by Imagine—further consolidates the TV Everywhere landscape, and is focused on ad-insertion technology.
Industry News
Partnership offers D.A.Consortium tools to build its private ad marketplace, while giving YuMe a gateway into Japan with top-tier agency partner
Winner, Funcom, Gree and Spil Games Use Cedexis Multi-CDN Solutions to Deliver Faster Game Play
 
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