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Theresa Cramer


Articles By Theresa Cramer

SME '17: Live Local Video Brings New Engagement Opportunities

Data and social media have made it possible to target video to exactly the right audience. And while social media gets plenty of attention, native platforms may win out in the end.
Featured Articles, Posted 18 May 2017

SME '17: 4 Challenges of Virtual Reality

Capturing the video is the easy part. The stitching problem is where things get tricky, and Yahoo's Satender Saroha offered ways to deal with four common challenges.
Featured Articles, Posted 17 May 2017

SME '17: Engagement Paves the Way to Social Video Success

On social media, live is catching up with on-demand video, but different types of content demand different strategies. This Streaming Media East panel featuring the Broadway Video, the NFL, Ring Digital, and Zefr dug into the nuts and bolts of how to increase audience engagement.
Featured Articles, Posted 16 May 2017

SME '17: Why You Need a Progressive Web App

Progressive web apps combine the engagement of native apps with the discoverability, shareability, and flexibility of browser-based content, including fast video playback
Featured Articles, Posted 16 May 2017

SME 2016: The Great Unbundling and Mass Rebundling

Will a la carte OTT services grab cord-cutters' money, or will skinny bundles win the day? Epic, Fubo.tv, and Univision chime in, and all they can agree on is that choice is key.
Featured Articles, Posted 11 May 2016

SME 2016: Is Facebook Winning the Live Streaming Game?

Facebook Live is relatively new, but panelists at Streaming Media East agreed that it's emerging as the leader in the live social streaming space.
Featured Articles, Posted 11 May 2016

SME 2016: OTT Discoverability is Still a Challenge

As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.
Featured Articles, Posted 11 May 2016

SME 2016: Authenticity Is Crucial for Branded Online Video

Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
Featured Articles, Posted 11 May 2016

SME 2016: Take Your Live Streaming to Where Your Customers Are

NBC TODAY Show's Mario Armstrong talks Facebook Live, Periscope, YouTube Live and a new entrant to the market, Busker, which lets streamers monetize their content
Featured Articles, Posted 10 May 2016

Branded Content and Programmatic Are the Future of Online Ads

Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what's already lost in online video advertising.
Featured Articles, Posted 22 Jun 2015

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