iNTELEFILM Forms New Subsidiary “webADTV.com”

Movie and entertainment site iNTELEFILM (http://www.intelefilm.com) announced the launch of webADTV.com, a newly formed subsidiary which will focus on digital archiving and retrieval services along with other web-based services.

webADTV.com (http://www.webadtv.com) will develop a business-to-business portal.

The formation of webADTV.com follows iNTELEFILM's December announcements of the development of InteleSource.org in conjunction with AT&T and Excalibur Technologies and a relationship with Hitplay.com, an Internet content syndicator.

iNTELEFILM COO James Gilbertson was appointed president of webADTV.com. Michael Delgado, iNTELEFILM's executive vice president of marketing, will serve as vice president, business development of the new company.

Gilbertson said, "We expect webADTV.com to more quickly advance our overall Internet initiatives, including the addition of a greater array of services beyond InteleSource.org and the creation of a videocentric business-to-business portal targeting advertising agencies and broadcast commercial production companies."