Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on YouTube

When Giants Face Off: Ooyala Files Lawsuit Against Brightcove
Did Brightcove misappropriate Ooyala trade secrets to win over customers in Latin America? That's what Ooyala asserts in a six-count filing.
Learn more about the companies mentioned in this article in the Sourcebook:

Has Brightcove been fighting dirty in Latin America? That's what online video platform Ooyala asserts in a lawsuit filed yesterday in Boston. The main charge is that video cloud services company Brightcove deliberately and willfully misappropriated trade secrets belonging to Ooyala. These secrets include customer contact lists, sales pitches, pricing materials, and marketing strategies. The reason for the misappropriation, Ooyala says, is undermining its business plans in Latin America.

Ooyala filed a six-count filing accusing Brightcove of deceptive business practices, tortious interference (the intentional damaging of third-party business relationships), and breach of contract. It's asking that all misappropriated proprietary materials be returned and all customer information be destroyed.

According to Ooyala, this lawsuit isn't the first time it tried to remedy the situation, as it gave notice of the problems to Brightcove when it first learned of them. After that, Ooyala says Brightcove knowingly and intentionally continued using Ooyala's proprietary information to approach current and prospective Ooyala customers.

Ooyala filed Civil Action Number 1:17-cv-10943 in the Federal District Court of Massachusetts. Multiple Brightcove employees are named in the suit.

In a statement, Ooyala said, "We have no choice but to defend our technology, customers, relationships, and commercial interests in Latin America, as well as the good work of our employees. It represents one of the fastest growing regions in the world and we cannot allow our well-invested and hard-earned trade secrets be misappropriated and compromised. The evidence is overwhelming. Ooyala continuously engaged with Brightcove, providing them ample opportunity to take meaningful action. They never did. We're disappointed it had to come to this."

In return, Brightcove issued this statement: "We are aware of Ooyala's assertions concerning the alleged misappropriation of trade secrets. When first alerted to these assertions by Ooyala, we reviewed them in good faith and reached out to Ooyala in an effort to address its concerns. Ooyala disengaged from that conversation and then filed this suit. Brightcove believes that this lawsuit is entirely without merit. We are working to resolve the matter, which is narrowly focused on a particular region and does not concern our products, services, or technology."

Related Articles
In September, Ooyala will release AppStudio, which combines app templates with backend tools designed to help distribute and monetize video.
The program provides incentives for resellers to create deeper integrations with Ooyala by offering perks such as free training and product discounts.
Rather than forcing content into pre-determined adaptive bitrate ladders, this system creates a unique ladder for each piece of video.
The increased use of data lets publishers satisfy viewers, provide customized experiences, and grow their businesses, notes Ooyala's industry report.
Publishers can be assured of 99.95 percent live video uptime, says Ooyala, which has created an operation center for 24/7 monitoring.
2018 will be a pivotal year, predicts Ooyala, with streaming services creating better discovery solutions and advertisers wrestling with data.
Telstra writes down final investment in Ooyala, will exit ad tech acquired from Videoplaza. What went wrong?
A group of powerful studios wants to shut down Set TV, which sells a $20 per month subscription service that delivers 500 premium channels.