Taboola Recommendations Push Digital Spy Past 1M Streams in March
By partnering with Taboola for recommendations, Hearst U.K. properties have seen an increase in traffic.
Video recommendation company Taboola has helped Digital Spy, the Hearst-owned U.K. entertainment website, deliver over 1 million video streams in March, and now it's making some noise about it.
Digital Spy uses Taboola for both text and video recommendations. A typical Digital Spy story page features two Taboola-powered recommendation elements in the center column, below the article, and one in the right-hand column that recommends videos.
Digital Spy began working with Taboola in October, 2012. Taboola has also been working with other Hearst U.K. titles, including Men's Health U.K.
Taboola offers personalized content recommendations, helping sites keep visitors reading and watching for longer. According to Taboola CEO Adam Singolda, his company helps with retention, revenue, and distribution. Some Taboola recommendations are paid links for other sites, so the host site earns a share of the profits when those links are clicked. Taboola helps distribution by letting content owners pay to promote their links on other sites.
Serving over one million video streams per month is an important milestone, says Singolda. That's when advertisers, who are looking for large, targeted audiences, pay attention.
"Advertisers are looking for scale. They don't want to work with you and spend $1000 a month," Singolda says.
Video recommendation service will use the money to spur engineering, sales, and marketing teams.
The video recommendation service will focus on measuring the type of traffic and the visitor interactions it generates for publishers.
With a string of large funding rounds and a stable of high-profile customers, Taboola looking for further growth.
Viewers can now indicate which recommendations they don't want to see, banning similar content on any Taboola-driven site.