Tablet Owners Heavily Into Long-form Video, Finds Ooyala Report
Quarterly report also charts the rising popularity of live video streaming, suggesting revenue strategies.
Online video platform Ooyala has just released its Global Video Index for the third quarter of 2012, and once again it documents the rise in online video viewing among tablet owners. This quarter, tablet owners watched videos 10 minutes or longer 71 percent of the time that they watched video. Furthermore, they watched video content over an hour long 30 percent of the time that they watched video.
The fact that tablet owners are using their mobile devices as portable televisions and enjoying long-form content is a major part of how TV viewing is changing. But changes aren't confined to tablets: Game console owners watched twice as much live online video in the third quarter of 2012, while desktop computer owners watched live online video for an average of 40 minutes.
The most engaging content is live video streamed to a big living room television, the Ooyala report found. It notes that live video streaming to game consoles and connected TVs more than doubled this quarter, and emphasizes that broadcasters need a system for inserting ads into live video to grow revenues. It also recommends repackaging live events as video-on-demand files.
Those interested in more information can download the full report for free (registration is required).
People are tuning in for longer online videos, says an Ooyala report, bringing an opportunity for more mid-roll video ads.
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Findings also show when people are watching online video, and charts the rising popularity of long-form video.