November Video Rankings: NDN Comes on Strong
News video syndicator NDN has its content in the right places, as it was the number two video property for the month.
Online video measurement company comScore has released its video rankings for November, and they're bound to have a lot of people asking who's NDN? That's because NDN is now the number two video content distributor in the U.S.
NDN stands for News Distribution Network, and it syndicates videos to a number of news and lifestyle sites. It served 55.7 million unique U.S. viewers in November, streaming 551.1 million videos. That's up from October, where it took third place, streaming to 55.2 million viewers. Google (which includes YouTube) was again far out in front, streaming to 153.0 million viewers.
The top ten list showed the usual names, with the exception of Collective Video edging onto the list. Overall, 182.1 million Americans (85.5 percent of those online) watched online video in November, averaging 1,182.9 minutes. The average content video was 5.4 minutes (down from 6.1 minutes in October), while the average ad was 0.4 minutes.
In the video ad space, BrightRoll continued to lead, showing 1.8 billion ads and reaching 47 percent of the U.S. population. Next came Google, followed by Hulu. Overall, Americans watched 10.5 billion video ads in November, averaging 64.5 ads per viewer. Video ads accounted for 20.8 percent of all streamed videos.
Last month, 87.3 percent of American internet users, 188 million people, watched online video.
Continuing its reinvention, AOL video enjoyed strong gains, while Hulu's tanking video ads finally found some stability.
The latest comScore rankings contain a few surprises. BrightRoll is top dog for ads. And who's NDN?
The social network again takes the number two spot in the monthly online content video rankings.