Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on YouTube

MLB, YouTube TV Expand Mutual Promotion Agreement for Two Seasons
After working together in 2017, MLB and YouTube TV decide they can help themselves by helping each other. Also, MLB signs a streaming exclusive with Facebook for 25 games.

Major League Baseball (MLB) and YouTube announced they will continue their promotional partnership for the next two seasons, detailing a multipart agreement that will advertise each other's services and provide original content to YouTube TV subscribers.

YouTube TV will be a presenting sponsor of the 2018 and 2019 World Series, as it was last season. It will also sponsor the first pitches of each game on the MLB Network and, a promotion that MLB will highlight on its social networks and

For its part, YouTube TV will highlight MLB players in its promotional efforts, such as national TV ads, on-air mentions during games, and promotions in MLB stadiums.

The arrangement also brings the MLB Network to YouTube TV subscribers, starting yesterday. Sometime in the future, subscribers will be able to sign up for for an extra fee. Neither side detailed the financial terms of this partnership.

The MLB/YouTube partnership began during the 2017 Postseason, with mutual promotion of the streaming service and the league's Postseason events. YouTube TV was the first ever presenting sponsor for the World Series.

"MLB has been a great long-term partner and we are excited to renew our World Series partnership as well as play a role in games throughout the season with the inaugural First Pitch sponsorship, bringing more ways for fans to enjoy their favorite teams cable-free with YouTube TV," says Angela Courtin, global head of YouTube TV and originals marketing.

This afternoon, Facebook and the MLB announced a deal where the social network will stream 25 exclusive afternoon games this season, in a deal said to be worth between $30 million and $35 million. Last season, MLB partnered with Facebook to stream 20 live games, but it was not the sole broadcaster.

Related Articles
Live video is still a priority on Yahoo, as the site will stream 180 games for free. All 30 MLB teams will be shown in April's matchups.
Financial terms were not disclosed and the full schedule has not been revealed, but fans will be able to enjoy the streams free from local blackouts.
At what point does a skinny bundle stop being skinny? YouTube TV now offers over 50 channels, and the price will rise next month.
It's important for YouTube publishers to create a great user experience for our viewers, and interactivity can help. Here's a walk-through of how to use YouTube's interactive features.