December Video Rankings: Facebook Enjoys a Warm Winter
The social network again takes the number two spot in the monthly online content video rankings.
The December video rankings are out, thanks to online measurement company comScore, and the surprise this month is that Facebook's online video stock is healthy. Unlike the social networks actual stock, Facebook's video position rose this month. It's now number two overall (behind past, present, and future leader Google sites), with 58.8 million viewers for the month watching 420.0 million videos. Facebook climbed over NDN, which achieved the two-spot for the first time in November. NDN slid down to fourth for December.
In the online video ad space, Google sites took back the lead from BrightRoll. Hulu, once the king of online video ads, continued its free-fall. Hulu had been number three in November and tumbled to number five in December. At this rate, the premium video site will be off the chart before the year is out.
In December, 181.7 million unique viewers in the United States viewed a total of 38.7 billion online content videos, averaging 1,150.2 minutes each. That's down just a hair from November. Americans also viewed 11.3 billion video ads, averaging 69.9 video ads per person. The average content video was 5.4 minutes long, while the average ad was 0.4 minutes long. Both of those numbers are unchanged from the November rankings.
News video syndicator NDN has its content in the right places, as it was the number two video property for the month.
Are viewers opting out of video ads in greater numbers? The latest comScore rankings show a large drop in ad views.
U.S. viewers watched fewer streaming videos in February, but far more video ads. Could increased advertising be driving away the audience?