Streaming Media

Streaming Media on Facebook
Streaming Media on Twitter
Streaming Media on LinkedIn
Streaming Media on YouTube

60% of Video Plays Now From Mobile Devices, Finds Ooyala Report
Across the globe, people are watching more video—especially long-form video—on mobile devices, partly thanks to better low-cost phones.
Learn more about the companies mentioned in this article in the Sourcebook:

The amount of video plays coming from mobile devices has rocketed even higher: a report from online video platform Ooyala finds that 60 percent of all video starts globally come from mobile. That percentage is higher (63.5 percent) in Europe, the Middle East, and Africa (EMEA). North America has a lower rate (57.6 percent) although that shows an 11 percent year-over-year increase.

"The next five quarters likely will usher in a new era of mobile video growth in North America as major operators push to expand wireless networks, making them faster and more affordable," the report says.

The other big gainer is medium- and long-form content: The amount of viewing time spent on longer content across all devices is now over 50 percent. Ooyala sees long-form viewing on desktops dropping (it's now 37 percent of watch time), while short-form viewing on desktop increased (50 percent of watch time).

Much of the reason for this shift to mobile is due to an increase in quality in lower-priced phones in emerging markets. Offering 2K screens is now table stakes for carriers, the report says. It cautions that these viewers expect strong quality of experience on those screens, with near-instant start-up, reliable streaming, and zero buffering. If viewers' expectations aren't met, they'll look for other providers.

To read more, download Ooyala's Q4 2017 Global Video Index for free (registration required).

Related Articles
The increased use of data lets publishers satisfy viewers, provide customized experiences, and grow their businesses, notes Ooyala's industry report.
Publishers can be assured of 99.95 percent live video uptime, says Ooyala, which has created an operation center for 24/7 monitoring.
2018 will be a pivotal year, predicts Ooyala, with streaming services creating better discovery solutions and advertisers wrestling with data.
Barcelona's Mobile World Congress is full of hype about 5G and VR, but doesn't care about video. Why the blind spot over small-screen viewing?
Roughly 60 percent of all video plays start on mobile devices, and viewers are choosing long-form programming across all screens.
The company's digital video platform helps customers save bandwidth costs with HEVC support, and gets immersive with VR360.
Can a newly independent Ooyala succeed? CEO Jon Huberman sees big growth for the company's media workflow automation suite.
With video plays above 60 percent and phone plays above 50 percent for the first time, Ooyala sees a commitment to multi-screen streaming.