YuMe Debuts ACE for Publishers 3.0, Appeals to Brand Marketers
With the relevance targeting tools in Ace for Publishers 3.0, publishers can offer advertisers predictable and safe placement.
Looking to help content owners generate more revenue from their online video, online advertising giant YuMe today unveiled ACE for Publishers 3.0. The system taps into YuMe's Relevance Engine, which helps content owners deliver targeted ads so that advertisers know they're reaching the right viewer in the right context on any screen, whether desktop or mobile.
Powered by the Relevance Engine, publishers can serve ads that match the video content, site quality, and player location requested by the advertiser. The goal is to appeal to brand advertisers by offering them an online experience that's as safe and trustworthy as television advertising
ACE for Publishers 3.0 offers other ways of increasing revenue, including the ability to maximize eCPMs and fill rates by managing campaign delivery, multiple ad networks, and supply variations. Publishers also gain tools for managing syndication networks, building and serving custom sales packages, and selling inventory on any platform or device.
"Video advertising is the fastest growing segment of online advertising, and ACE for Publishers helps video distributors monetize their content to the fullest by providing relevant ad placements for consumers and brands," says Jayant Kadambi, president and co-founder of YuMe.
"Publishers need video ad serving technology that was developed specifically for their video inventory, and YuMe's AFP 3.0 solution provides advanced reporting for complicated syndication businesses and the flexibility to reach audiences wherever they are watching video," Kadambi adds.
After easy integration, publishers can serve ads to Apple's HTML5-only mobile devices.
ACE for Advertisers lets buyers do everything from media planning to post-campaign analysis.
Ad company offers iOS SDK, as well as new ad units designed for mobile devices.
Program offers one-step ad insertion for Ooyala customers with premium accounts.
Pre-roll options help drive viewers to Facebook, Twitter, and YouTube campaign pages.